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BackRoku launches first OLED TVs with Pro Series and Pro Series LX models
Roku launches first OLED TVs with Pro Series and Pro Series LX models
Developing
The Verge44 minutes agoTech1 min readUnited States

Roku launches first OLED TVs with Pro Series and Pro Series LX models

rokuoled tvpro series

Quick Look

  • Roku has launched its first OLED TV lineup, the Pro Series and Pro Series LX, featuring 120Hz panels, HDMI 2.1 ports, Dolby Vision, HDR10 Plus, and gaming features like VRR and FreeSync Premium.
  • The Pro Series is exclusive to Amazon in 2026 starting at $999 for 55- and 65-inch models, while the brighter Pro Series LX arrives in October at $1,299 and $1,599 respectively.

AI-generated summary

Why It Matters

Just a few weeks ago, the only midrange OLED TV options available were from LG and Samsung. Sony announced the Bravia 6 last week, increasing competition in the OLED market.

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Just a few weeks ago the only midrange OLED options available were from LG and Samsung. But after Sony officially announced the Bravia 6 last week, Roku has now launched its first-ever OLED TV — the Roku Pro Series — which will be followed by the step-up Pro Series LX next month.

The Roku Pro Series has a 120Hz panel, four HDMI 2.1 ports, and supports Dolby Vision and HDR10 Plus. It also has auto low latency mode, FreeSync Premium, and VRR for gaming. A backlit Roku remote is included, and a remote finder button on the TV helps locate it when misplaced. The Pro Series LX is about twice as bright as the regular Pro Series, supports 144Hz VRR, and has a polarizer to reduce reflections. And of course both TV series use the Roku operating system.

The Pro Series is exclusive to Amazon for 2026, available now, and comes in 55- and 65-inch sizes starting at $999. The Pro Series LX will be available in October in 55 inches for $1,299 and 65 inches for $1,599.

What to Watch

AI outlook — possibilities, not facts

  • Roku's Pro Series LX will see strong demand upon its October release due to its higher brightness and 144Hz VRR gaming features.

    Likely · Within months

Open Questions

  • How will Roku's OLED TVs perform against established LG and Samsung models in picture quality and longevity?
  • What specific panel technology is Roku using in its OLED TVs?
  • Will the Amazon exclusivity for the Pro Series extend beyond 2026?

Related Topics

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Topicsoled tvpro seriespro series lxamazon exclusivehdmi 2.1dolby vision
This article was originally published by The Verge.

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