Russian internet users spend $374 monthly on online purchases: VCIOM study
Quick Look
- A VCIOM study reveals Russian internet users spend an average of 27,400 rubles ($374) monthly on online purchases, a 2.6-fold increase in five years.
- Clothing, footwear, and household goods are top online buys, while pets and large appliances are preferred offline.
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Why It Matters
A study by the analytical center VCIOM reveals that Russian internet users are spending significantly more on online purchases than in previous years. The average monthly spending has grown substantially over the past five years and even more so since 2011.
MOSCOW, June 9. /TASS/. Russian internet users spend an average of 27,400 rubles ($374) per month on online purchases, a study conducted by the analytical center VCIOM reveals.
"Over the past five years, internet users’ average monthly spending on online purchases has grown 2.6-fold - from 10,600 ($144.68) to 27,400 rubles ($377.99), and compared to 2011 it grew eight-fold," the center's analysts noted.
According to their data, online shopping has become a significant expense item, with consumer interest growing across all 17 categories studied. Analysts named clothing and footwear, household goods, and small appliances as the most popular online items.
However, Russians prefer to buy pets, currency, and large appliances offline.
The survey was conducted on May 11 among 1,600 Russian respondents over the age of 18.
Open Questions
- What specific factors are driving the significant increase in online spending?
- Are there regional differences in online spending habits within Russia?
- What is the projected growth rate for online purchases in Russia for the next five years?
- What are the specific categories of 'small appliances' and 'household goods' that are most popular online?
