Samsung Group's Brand Value Rises to $97.4 Billion, Ranks Eighth Globally
Quick Look
- Samsung Group's brand value increased by 8.9% to $97.4 billion this year, securing the eighth spot among global technology companies, according to British consultancy Brand Finance.
- Samsung remains the sole South Korean brand in the top 10, while SK hynix, LG Group, Coupang, and Naver also feature in the top 100.
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Why It Matters
Brand Finance, a British consulting firm, annually assesses the brand value of global companies, with its latest report released on Sunday.
SEOUL, July 19 (Yonhap) -- The brand value of Samsung Group reached US$97.4 billion this year, a British consulting firm said Sunday, ranking eighth among major global technology companies.
The value of Samsung Group marked an 8.9 percent increase from the previous year's estimate of $89.4 billion, according to Brand Finance, a global brand valuation consultancy.
Samsung, whose ranking slipped one spot from a year earlier, remained the only South Korean brand in the top 10.
SK hynix Inc. ranked 28th, up one spot from the previous year.
LG Group fell eight places to 44th, while Coupang Inc., a U.S.-listed e-commerce giant that generates more than 90 percent of its revenue in South Korea, ranked 49th, down one spot from a year earlier.
South Korea's leading search engine operator Naver Corp. ranked 95th, up five spots from a year earlier.
The United States accounted for 46 of the top 100 brands, followed by China and Japan with 25 and nine, respectively.
Apple Inc. ranked first with a brand value of $607.6 billion, followed by Microsoft Corp., Google LLC and Amazon.com Inc.
Open Questions
- What specific factors contributed to LG Group's drop in ranking?
- What is the full methodology used by Brand Finance for valuation?
- How did other major South Korean companies outside the top 100 perform?
