Shanghai Releases First Intangible Cultural Heritage Mascot for Traditional Chinese Medicine
Quick Look
- Shanghai has launched "Ze Ling," its first mascot for the intangible cultural heritage of Shanghai-style Traditional Chinese Medicine (TCM).
- The mascot, inspired by the ancient mythical creature Bai Ze, symbolizes wisdom, disease identification, and longevity.
- The city plans to develop cultural products and animations around "Ze Ling" to attract younger generations to TCM.
AI-generated summary
Why It Matters
Shanghai released its first mascot for Traditional Chinese Medicine (TCM) intangible cultural heritage, "Ze Ling," inspired by the mythical creature Bai Ze. The mascot symbolizes wisdom and disease prevention. An event combining TCM health concepts with Tai Chi was also held.
中新网上海6月13日电 (记者 陈静)记者13日获悉，上海首个海派中医非遗传承吉祥物“泽灵”正式发布。上海市中医文献馆馆长贾杨接受采访时表示，“泽灵”的形象源于中国古代神兽白泽。
吉祥物“泽灵”。(上海市中医文献馆供图)
据古籍记载，白泽通体雪白，能通晓天下事，识诸多精怪，懂万物语言，并能降妖除魔。据传，黄帝曾得其相助治理天下，寓意“泽被万灵”。同时，白泽还象征聪明才智。“我们将神话意象转化为中医内涵——识别妖怪即辨识病魔，降妖除魔即祛病延年。”贾杨表示。
据透露，在“泽灵”的设计上，上海市中医文献馆融入五行元素——木(身披绿色藤蔓)代表草药；火(红色犄角)象征智慧与进取；土(黄色灵芝头饰)寓意中医扎根厚土、坚守初心；金(通体洁白)对应医者的白衣，象征纯洁；水(黑色爪子)寓意润泽万物，步履不停。贾杨表示：“未来，我们将围绕‘泽灵’形象开发手办、盲盒等文创以及动漫系列，吸引青少年群体对中医文化的兴趣。”
由上海市医务工会主办、上海市中医文献馆工会承办的上海市医务职工中医非遗健康基地“功”系列活动之一——“岐黄济世太极运，邮行天下非遗扬”活动12日举办。现场，中医五音、五行、五脏养生理念与河北省级非遗卢氏太极拳完美融合。太极传人结合传统医理与太极功法，讲解如何疏通经络，调和气血，将中医理念融入日常练习，实现身心同养。
中医五音、五行、五脏养生理念与河北省级非遗卢氏太极拳完美融合。(中新网记者 陈静摄)
本次活动恰逢上海市中医文献馆建馆70周年、上海市医务职工中医非遗健康基地成立3周年。贾杨表示：“未来，我们将不仅用中医为中外患者解除病痛，更会推广中医养生保健方法，带动产品研发、教育培训、康养体验等全产业链向海外发展。”据透露，目前上海市中医文献馆等正与匈牙利相关方面沟通，计划年内将多项中医传统文化项目带入欧洲著名大学与知名文化艺术节，让世界感受东方传统医学的魅力。(完)
What to Watch
AI outlook — possibilities, not facts
Shanghai TCM will develop cultural products like figurines and blind boxes around the "Ze Ling" mascot.
Likely · Medium term
Shanghai TCM traditional culture projects will be introduced to European universities and festivals within the year.
Likely · Within months
Open Questions
- What specific cultural products will be developed around "Ze Ling"?
- Which European universities will host TCM projects?
- What is the timeline for the European TCM initiatives?
