TikTok Launches TikTok GO for In-App Booking of Travel Experiences
Quick Look
TikTok introduces TikTok GO, allowing US users (18+) to book travel experiences (tours, hotels, attractions) directly from the app through partnerships with Booking.com, Expedia, and more, offering creators new revenue streams.
AI-generated summary
If you've ever been scrolling TikTok and paused on a glamorous, faraway destination that you just had to see for yourself, you're in luck. TikTok GO is a way for users to book local services from within the social media app. Experiences such as tours, hotels and attractions that appear in posts can now be booked from a new menu in TikTok. The company is launching this option in partnership with multiple other travel and experience platforms, including Booking.com, Expedia, GetYourGuide, Tiqet, Trip.com and Viator. TikTok users must be in the US and at least age 18 in order to make a booking. The new feature also creates new potential revenue streams for creators by earning commissions or participating in campaigns to highlight businesses that are bookable through TikTok GO. Some accounts might have seen posts using this concept last year when it was in a testing phase.
