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BackUnilever Sees India Growth Opportunity Amid Local Player Supply Constraints
Unilever Sees India Growth Opportunity Amid Local Player Supply Constraints
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Economic Times5/3/2026Business2 min readIndia

Unilever Sees India Growth Opportunity Amid Local Player Supply Constraints

British consumer goods giant expects volume growth in home care as supply chain disruptions squeeze local competitors

Quick Look

  • Unilever anticipates increased sales in India as global supply chain disruptions and rising packaging costs squeeze local competitors.
  • CEO Fernando Fernandez sees opportunities from supply constraints, particularly in India and Southeast Asia.
  • Hindustan Unilever Ltd achieved its highest-ever share in laundry powders in Q1/2026, with 6% volume growth, while quick commerce sales doubled and e-commerce rose 25%.

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Why It Matters

Unilever is the second-largest consumer goods company globally by revenue. India is its second-largest market after the US, contributing 12-14% of total sales. The company has been investing heavily in e-commerce and quick commerce channels to drive growth.

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Unilever anticipates increased sales in India as global supply chain disruptions and rising packaging costs create market openings for the consumer goods giant. The British multinational sees opportunities emerging from constraints affecting local competitors, particularly in India and Southeast Asia.

"We are seeing some shortage in some local players, particularly in India and Southeast Asia, that can support our volumes, and it will make easier the passing of pricing in the future," said CEO Fernando Fernandez in the earnings call.

The company reported its highest-ever share in laundry powders in the Indian market during Q1/2026, while also "sharply" increasing its position in the fast-growing liquid detergent segment. Hindustan Unilever Ltd (HUL) reported a 6 per cent volume growth in the March quarter, described by CFO Srinivas Phatak as performance of a 'very high order'.

"Classically, in home care, inflation works in our favour. We have the portfolio to cater to the different price points through brands, but more importantly, a lot of the local players get constrained both from a supply perspective as well as cash," Phatak said, terming it a "unique opportunity" for the company.

India is consistently ranked as Unilever's second-largest market globally by revenue, after the United States, with around 12-14 per cent contribution to its total sales. The company is making significant investments in quick commerce, e-commerce, and broader omni-channel capabilities.

HUL reported a two-fold jump in sales from quick commerce in FY26, with e-commerce turnover up 25 per cent. From a general trade perspective, HUL has increased outlet coverage by about 200,000, totalling approximately 2.3 million outlets.

Unilever reported a turnover of 12.6 billion euros in Q1/2026, with volume growth of 2.9 per cent.

Open Questions

  • What specific packaging cost increases is Unilever facing?
  • How long are the supply chain disruptions expected to last?
  • What is the market share percentage HUL achieved in laundry powders?

Related Topics

This article was originally published by Economic Times.

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