VSCO Launches Studio Pro to Compete with Adobe for Professional Photographers
Quick Look
- VSCO has launched Studio Pro, a new iOS app for professional photo editing, aiming to rival Adobe's offerings.
- The app includes batch editing and style matching, with RAW support and advanced export options planned.
- A $500/year VSCO One subscription bundles Studio Pro with other VSCO tools and business mentorship.
AI-generated summary
Why It Matters
VSCO is launching Studio Pro, a new editing app for professional photographers, as a direct competitor to Adobe's established software suite. This move is accompanied by a new subscription tier, VSCO One.
VSCO is taking on Adobe with a new Studio Pro editing app rolling out today on iOS and coming to macOS later this year, as Bloomberg reports.
At launch, the app offers tools for batch editing, style matching from a reference image, and sharing images through VSCO Galleries.
VSCO says more features are coming later, including support for RAW images, advanced export options, and additional advanced editing tools like adjusting image aspect ratios.
A press release says the app is made for managing high-volume editing projects, like “weddings, portraits, events, sports, school photography, and other large-scale photoshoots.”
The $500 per year VSCO One subscription will launch later this month as an alternative to the “fragmented approach” of using disconnected software platforms for photo editing and business operations like contacting customers or delivering the finished images.
It’s priced on par with the cost of an annual Adobe Creative Cloud Pro subscription, offering VSCO’s suite of apps including Studio Pro, Capture, Galleries, Workspace, Sites, AI Lab, Canvas, and its Freelance Photographer business mentorship program.
Open Questions
- Will Studio Pro gain significant market share from Adobe?
- What specific advanced features will be added post-launch?
- How will VSCO One's business mentorship program be received?
