X Launches 'React with Video' Feature, Mimicking TikTok
Quick Look
- X has introduced 'React with Video,' allowing users to record video responses to posts, displayed alongside the original content.
- The feature, already available on iOS, is seen as an alternative to reposts and mirrors a similar function on TikTok.
AI-generated summary
X just launched a feature called "React with Video" which lets users record a video as a response to a pre-existing post. The new video will appear with the original post, either split-screen or superimposed over it. This is being pitched as an alternative to a traditional Repost or Quote Post.
If all of this sounds vaguely familiar, it's because TikTok has been doing it since around 2021, and it has since become a mainstay of the TikTok experience. I don't mind watching reaction videos over there, due to my carefully curated algorithm, but I'm not sure I want to see a random blue check X user bloviate about the great replacement theory or whatever.
In any event, this feature is now available for iOS devices. A company spokesperson told TechCrunch that it's coming to Android and the web client in the near future.
