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KDDI has launched "au Flex Style" under its "au +1 collection" brand to sell open market (SIM-free) smartphones, including models from Nothing and OPPO. This initiative aims to offer specialized devices without the extensive development costs of carrier-specific models, while ensuring network compatibility through KDDI's "au OPEN DEVICE DEVELOPER SITE (ODDS)". The move aligns with KDDI's mid-term strategy to focus on the consumer "Personal Growth" domain.

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Nothing Technology is expanding rapidly in Japan, with its founder Carl Pei announcing a fourfold increase in scale for 2025 compared to 2024. The company is launching the mid-range "Nothing Phone (4a)" and "Nothing Phone (4a) Pro," with the Pro model being the first to be released in Japan. The Phone (4a) will also be available through KDDI's "au Flex Style," further broadening its sales channels.

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