Newsgather

NWSL

Steady8 stories5 sourcesLast updated: 6/3/2026

Latest Stories

NWSL Expansion Fee Hits $205 Million as Sports Investment Flows Down to Smaller Leagues
Developing
Business·4/30/2026AI summary

NWSL Expansion Fee Hits $205 Million as Sports Investment Flows Down to Smaller Leagues

The NWSL's Columbus expansion franchise sold for $205 million to Haslam Sports Group, a $50 million jump from Atlanta's $165 million in November and a massive increase from just $2 million in 2022. The surge reflects wealthy investors priced out of NFL and NBA teams turning to smaller leagues, with the average NFL team now valued at $7.65 billion and NBA teams at $5.52 billion. Bankers say the 'anti-AI trade' and trickle-down investment thesis are driving valuations across all sports tiers.

C
CNBC US Markets