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Chinese Car Maker Chery's Jaecoo 7 Tops UK Sales as Chinese Brands Accelerate European Market Entry
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Business·5/1/2026AI summary

Chinese Car Maker Chery's Jaecoo 7 Tops UK Sales as Chinese Brands Accelerate European Market Entry

Chery's Jaecoo 7 became the UK's best-selling car in March, with 10,064 units sold, marking a significant milestone in Chinese automotive manufacturers' aggressive European expansion. The partly state-owned Chinese company, founded in 1997, has a cost advantage of around $8,000 per vehicle compared to European rivals, with materials costs 40% higher and labor costs four times higher in Europe. While the EU imposed 20.7% tariffs on Chinese electric cars, it notably excluded hybrids, allowing PHEVs to flood the market – with 75% of Chery's UK sales being plug-in hybrids.

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Guardian Tech
Chinese Car Maker Chery Overtakes Ford, Nissan and Kia to Become UK's Best-Selling Brand
Developing
Business·5/1/2026AI summary

Chinese Car Maker Chery Overtakes Ford, Nissan and Kia to Become UK's Best-Selling Brand

Chery's Jaecoo 7 became the UK's best-selling car in March, with 10,064 units sold just over a year after launching. The partly state-owned Chinese manufacturer sold 2.8m cars globally last year, with 1.3m exported. Analysis shows Chery's PHEV Jaecoo 7 costs $25,000 to manufacture versus $33,000 for comparable European SUVs, with materials 40% cheaper and labor four times lower in China. The EU imposed 20.7% tariffs on Chery but excluded hybrids, while the UK declined tariffs entirely. Nearly one-fifth of PHEVs sold in western Europe now come from Chinese brands.

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Guardian Business