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brain activity

Steady2 stories2 sourcesLast updated: 5/25/2026

Related Topicsfree shipping online shopping consumer behavior fMRI decision making psychology neuromarketing Alzheimer's disease

Latest Stories

Why Free Shipping is So Appealing: A Brain Activity Study

5/25/2026AI summary

Why Free Shipping is So Appealing: A Brain Activity Study

A study published in PLOS One analyzed consumer decision-making regarding free shipping. Using fMRI, researchers found that consumers show a stronger preference for free shipping, even when the total cost is the same. The brain exhibits different activity patterns depending on the shipping cost comparison.

Lifelong Brain Activity May Lower Alzheimer's Risk by 38%, Study Finds

5/22/2026AI summary

Lifelong Brain Activity May Lower Alzheimer's Risk by 38%, Study Finds

A study published in Neurology suggests that lifelong engagement in mentally stimulating activities like reading and learning new languages may reduce the risk of Alzheimer's disease by 38% and delay the onset of cognitive decline.