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FRCanicule : des records de température battus, 49 départements en vigilance rouge lundiFRCanicule : 845 écoles fermées et 1.800 autres aménagent leurs horaires lundi en FranceFRMigrant retrouvé mort dans une embarcation sur les côtes anglaisesFRGuerre en Ukraine : 3 morts dans des frappes russes, 5 civils tués en CriméeFRAccord américano-iranien sur le cessez-le-feu au Liban : une position délicate pour BeyrouthFRÉthiopie : le parti d'Abiy Ahmed remporte largement les législativesFREspagne-Arabie Saoudite : la Roja se rassure et s'impose largementFRDix ans après le Brexit, le "Bregret" domine au Royaume-UniFRAffaire Étienne Klein : le plagiat dans la recherche scientifiqueFRLes Bleus à Philadelphie, Mbappé en conférence, Yamal titulaire : le point sur le MondialFRCanicule : des records de température battus, 49 départements en vigilance rouge lundiFRCanicule : 845 écoles fermées et 1.800 autres aménagent leurs horaires lundi en FranceFRMigrant retrouvé mort dans une embarcation sur les côtes anglaisesFRGuerre en Ukraine : 3 morts dans des frappes russes, 5 civils tués en CriméeFRAccord américano-iranien sur le cessez-le-feu au Liban : une position délicate pour BeyrouthFRÉthiopie : le parti d'Abiy Ahmed remporte largement les législativesFREspagne-Arabie Saoudite : la Roja se rassure et s'impose largementFRDix ans après le Brexit, le "Bregret" domine au Royaume-UniFRAffaire Étienne Klein : le plagiat dans la recherche scientifiqueFRLes Bleus à Philadelphie, Mbappé en conférence, Yamal titulaire : le point sur le Mondial
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Steady3 stories2 sourcesLast updated: 4/23/2026
Related Topicsretail investmentsavingsinvestment associationcity firmscapital marketsfcasavvychancellor rachel reeves

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UK Launches £50m Campaign Featuring CGI Squirrel 'Savvy' to Encourage Investing
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Business·4/23/2026AI summary

UK Launches £50m Campaign Featuring CGI Squirrel 'Savvy' to Encourage Investing

The UK government has launched a £50m retail investment campaign featuring an animated CGI squirrel named Savvy to encourage the nation's cautious savers to move cash into financial markets. Backed by 20 City firms including Barclays, Aviva and Robinhood UK, the 3-5 year campaign targets seven million adults holding over £10,000 in cash savings, who the Investment Association say are losing out as cash erodes in real terms.

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UK Launches £50m Campaign Featuring CGI Squirrel to Encourage Stock Market Investing
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Business·4/23/2026AI summary

UK Launches £50m Campaign Featuring CGI Squirrel to Encourage Stock Market Investing

The UK government has launched a £50m retail investment campaign featuring an animated red squirrel named 'Savvy' to encourage the nation's cautious savers to move money from cash into stock market investments. The three-to-five-year campaign, backed by 20 City firms including Barclays, Aviva and Schroders, aims to target the seven million UK adults holding over £10,000 in cash savings, amid concerns that risk-averse behaviour is stymying UK economic growth.

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Guardian UK
UK launches £50m 'Savvy the Squirrel' campaign to lure savers into markets
NEWS
4/22/2026AI summary

UK launches £50m 'Savvy the Squirrel' campaign to lure savers into markets

The UK government has launched a £50m advertising campaign featuring an animated CGI squirrel named 'Savvy' to encourage the nation's cautious savers to move their money from cash into financial markets. Backed by 20 major City firms including Barclays, Aviva and Schroders, the three-to-five-year campaign targets the seven million UK adults holding over £10,000 in cash savings, who campaigners say are losing out due to inflation. The Investment Association warns that £10,000 in a cash ISA a decade ago would be worth £8,400 today versus £19,700 in a global equity fund.

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Guardian Business