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Business·6/4/2026AI summary
Suntory Spirits Adjusts Strategy in France Amidst Market Shifts
Suntory Spirits is shifting its strategy in France, moving towards entry-level products due to declining spirit consumption and geopolitical tensions. The company, which previously aimed to dominate the premium French whisky market, now sees less appeal in the super-premium segment amidst a 5% drop in overall spirit sales last year.
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Le Figaro Économie