Tech
4/24/2026AI summary
Pet health trackers split experts as market set to reach $450m by 2035
The pet fitness tracker market is projected to grow to $450m (£333m) by 2035, but veterinary experts are divided on their value. While owners like Bryan Becker credit the devices with helping manage his anxious dog's medication dosage, Dr Elizabeth Mullineaux of the British Veterinary Association warns they are costly and could cause needless worry. Supporters argue pets hide pain instinctively and trackers enable early intervention, while critics emphasise that day-to-day observations and veterinary expertise remain essential.
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Guardian Tech