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Steady9 stories7 sourcesLast updated: 5/23/2026

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China’s live music boom spreads to smaller cities as consumption drive expands
NEWS
5/2/2026

China’s live music boom spreads to smaller cities as consumption drive expands

Dianjiang, a small county tucked away in southwestern China’s Chongqing, was transformed into a bustling live music hub in April as fans flocked to a concert headlined by Mandopop stars, including Jeff Chang. Such scenes are no longer unusual. Once the preserve of megacities like Beijing, Shanghai and Guangzhou, high-profile concerts are now breathing life into lesser-known venues. As China endeavours to make consumption its main growth driver and targets untapped markets, entertainment spending...

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