Business·4/23/2026AI summary Streamer N3on Reveals $1.4M Spent on 'Clippers' to Go Viral
Streamer N3on (Rangesh Mutama) has revealed he spent approximately $1.4 million in five weeks on a network of about 1,000 'clippers' who cut and share short clips from his live streams across social media platforms. The clippers, many based in India and Nigeria, are paid around $40 per 100,000 views to turn exciting moments into viral short videos. While his live streams attract around 40,000 viewers, a single clip can reach up to 50 million views, making the clipping system a major driver of his online growth.