Business·4/29/2026AI summary Thai Influencer Pimrypie Sells Durian at Loss to Help Farmers Amid Supply Glut
Top Thai influencer Pimrypie (Pimradaporn Benjawattanapat) conducted a four-hour live stream selling premium Monthong durian at 100 baht ($3) per fruit, well below market rates of 700-800 baht for jumbo sizes. The livestream drew 700,000 peak viewers and nearly 8 million Facebook views, generating 2 million order comments. Pimrypie purchased produce from farms in Chanthaburi, the world's durian capital, selling at a loss to help Thai farmers amid a supply buildup. Thailand has 850,000 video-commerce sellers driving 1.3 billion transactions.