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Steady35 stories6 sourcesLast updated: 6/3/2026

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A 30th season and an $850m franchise: is the WNBA’s rocketing growth sustainable?
Sports
5/9/2026

A 30th season and an $850m franchise: is the WNBA’s rocketing growth sustainable?

Women’s sport is in its high-growth phase. With surging salaries and new – or even revived – teams, the league has plenty to reflect on and to look forward toOpening night typically pulses with anticipation rather than gushes with nostalgia, but the New York Liberty wore a “court origins” uniform that alludes to their history as one of the WNBA’s eight founding members when they hosted the Connecticut Sun on Friday.Protracted and pugnacious negotiations between the players’ union and the league threatened to delay or even wreck the new season. But an accord that hands the players significant pay rises means the league has much to look forward to, as well as plenty to reflect on, as it celebrates 30 years. Continue reading...

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Guardian Sport
A UConn reunion and Caitlin Clark’s return: WNBA storylines to follow in season 30 | Jordan Robinson
Sports
5/6/2026

A UConn reunion and Caitlin Clark’s return: WNBA storylines to follow in season 30 | Jordan Robinson

From the Dallas Wings’ big moves to the most valuable team, here’s what we’ll be watching as the 2026 campaign begins on FridaySign up to get WNBA 30 in your inbox every TuesdayI’ve been obsessed with basketball for as long as I can remember (and have played it since I was five). Now, I cover the sport full-time. I co-wrote a book on the history of women’s hoops, Court Queens, and host the Audacy podcast The Women’s Hoops Show. I grew up a Sacramento Monarchs fan, and proudly own the signature sneakers of Breanna Stewart, Sabrina Ionescu and A’ja Wilson. (Angel Reese, you’re next.) The WNBA is celebrating its historic 30th season this year, and I’ll be here every Tuesday covering the past, present and future of the game in this newsletter. Think of it as my exclusive WNBA diary, filling you in on the 4-1-1 of my favorite league. I can’t wait.As someone who celebrated my 30th birthday ahead of the league (not telling how long ahead), I can confidently say it’s a big deal. I, too, aimed to make more money and prioritize stability over hustle; WNBA players have signed million-dollar contracts for the first time, thanks to a new collective bargaining agreement. Some players, such as Atlanta’s Rhyne Howard, saw a 1,389% pay increase ($75,556 to $1.1m in her new three-year deal). In your 30s, you truly know your worth and come into your own. It’s fun to see the league mirror that, too. Continue reading...

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Guardian Sport
‘I’m getting my mama a new house’: what happens when a huge pay boost changes WNBA players’ lives?
Sports
5/6/2026

‘I’m getting my mama a new house’: what happens when a huge pay boost changes WNBA players’ lives?

The league’s new CBA has made some players millionaires. After years of instability, they’re now able to take control of their futureThe WNBA is entering its 30th season, a milestone worthy of as big of a celebration as its players could muster – and this year, they mustered up a lot. The Women’s National Basketball Players Association (WNBPA) negotiated a landmark collective bargaining agreement (CBA) with the league that, among other things, introduces a revenue sharing system and an estimated average salary of $583,000.This season, all players will make the minimum of $270,000, up from $66,000; others may make as much as $1.4m. It’s money that Alysha Clark, a veteran forward for the Dallas Wings and vice-president of the WNBPA, describes to the Guardian as “amazing”. One of the most incredible aspects of the new deal, she says, is having the ability to pave the way for future generations of WNBA players. Continue reading...

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Guardian Sport
Golden State Valkyries Lead WNBA Franchise Valuations at $850 Million
NEWS
5/1/2026AI summary

Golden State Valkyries Lead WNBA Franchise Valuations at $850 Million

Golden State Valkyries retain top spot in Sportico's WNBA franchise valuations at $850 million, up 70% from $500 million in 2025, after posting a WNBA-record $78 million in revenue in their inaugural season with over 10,000 season ticket holders. The 13 WNBA franchises played in 2025 are worth a combined $5.55 billion, with the average valuation up 59% year-over-year following a record 180% gain the prior year. New TV deals worth $281 million annually begin in 2026.

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ESPN