BBC Sport app introduces Shorts for short-form video content
Hızlı Bakış
The BBC Sport app has launched 'Shorts,' a new feature offering short-form, vertical videos including highlights, news, explainers, and interviews, accessible immediately upon opening the app.
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The BBC Sport app is introducing a new feature called 'Shorts' to provide users with quick access to short-form video content. This feature aims to replicate the success of sports videos on social media within the BBC Sport app itself.
From stunning goals and shocking interviews to unforgettable celebrations, some sporting moments are made to be watched, not just read about.
That's why we're introducing Shorts to the BBC Sport app.
Millions of you already watch BBC Sport videos across social media every week. Shorts puts that content front and centre of the BBC Sport app, giving you instant access to the latest stories, moments and talking points from across the sporting world as soon as you open it.
First, you'll need the latest version 9.12.1 of the BBC Sport app.
You can download it on Apple, external and Android, external devices, and Shorts will appear as a tab within the app.
Shorts is, erm, short for short-form video. Not the shorts that footballers wear.
It's the familiar format you'll recognise from many social media platforms: full-screen, vertical and easy to scroll through.
It's not just video highlights either. You'll find a mix of breaking news, explainers, behind-the-scenes content, interviews, features and highlights from major sporting events.
Most importantly, it's all sport.
No distractions. Just trusted, entertaining and informative sport videos from the teams covering the biggest stories across BBC Sport.
So whether you've got a spare 30 seconds or 30 minutes, you'll have a place to catch up on the action, understand the stories behind the headlines and hear from the biggest names in your favourite sports.
Yes. If you love the Shorts experience, you can make it the screen that opens when you launch the BBC Sport app.
Simply tap the menu button in the top-right corner, select "Other", then open "Settings".
Prefer Home or My Sport? Nothing changes. They'll remain available, and you can switch your default experience at any time in Settings.
Açık Sorular
- What is the exact number of users who watch BBC Sport videos on social media?
- What are the specific metrics for success for the Shorts feature?
- Will there be any monetization strategies associated with Shorts?
- What is the content strategy for Shorts beyond initial launch?
