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The Hundred's Evolving Identity: From Cricket Spectacle to Global Franchise Play
The Hundred cricket tournament, now in its fifth year, navigates a manufactured identity and increasing influence from IPL owners. Teams like Manchester Super Giants adopt existing branding, while private equity investment raises questions about the tournament's long-term goals and alignment with English cricket's interests, despite its success in attracting families and mainstream attention.
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Guardian Sport5 dk okuma
