Automated bots and ticket scalping make it difficult for fans to purchase concert tickets at face value. Governments are tightening regulations, but sophisticated bots and market dynamics pose ongoing challenges for ticketing platforms and consumers.
Spotify is launching 'Reserved by Spotify,' a new system to hold two concert tickets for eligible top fans before general sales. Initially for U.S. Premium subscribers, it aims to combat scalpers and boost app engagement.
Spotify will offer concert tickets to its top fans, using streaming and engagement data to identify eligible users. The program aims to keep users engaged and combat scalpers, with offers sent via email and in-app notifications.
The government has been urged to ban the resale of concert tickets above face value after fans reported feeling "neglected and ripped off". 
