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Fanatics CEO Michael Rubin Discusses Growth, Future Strategy, and Fan Experience
Fanatics CEO Michael Rubin detailed the company's expansion into a global sports platform, projecting $14 billion in revenue this year. Speaking at the CNBC Sport x Boardroom Game Plan Summit, Rubin discussed Fanatics Fest, future business ventures (excluding ticketing/broadcasting), and how past jersey controversies shaped their new brand purpose: relentlessly enhancing the fan experience.
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