Microsoft's Xbox division is undergoing a "reset" due to underperformance, with new CEO Asha Sharma citing a 3% profit margin, overspending on acquisitions like Activision, and underfunding of key franchises. Hardware challenges and declining Game Pass subscribers also contribute to the grim outlook.
Microsoft, Xbox çalışanlarına özel @xbox.com e-posta adresleri vermeye başlıyor. Yeni Xbox CEO’su Asha Sharma liderliğinde başlatılan ‘Biz Xbox’ız’ vizyonu kapsamında, önümüzdeki aydan itibaren tüm Xbox çalışanlarının varsayılan e-posta adresleri değişecek. Şirket, Microsoft Gaming ismini tamamen kaldırıp yoluna Xbox markasıyla devam etme kararı aldı.
Xbox CEO Asha Sharma wants everyone to know: "We are Xbox." Just last week, she scrapped Microsoft Gaming as the name of Microsoft's gaming division in favor of simply Xbox. Now, to reinforce that message, sources at Xbox tell me that all Xbox employees are getting an @xbox.com email address next month. The new Xbox […]
Xbox CEO'su Asha Sharma, Microsoft Gaming markasının kullanımdan kaldırılacağını ve bölümün Xbox olarak yeniden adlandırılacağını duyurdu. Sharma ve Matt Booty tarafından paylaşılan 'We Are Xbox' başlıklı mektupta, platformun 500 milyondan fazla oyuncuya ulaştığı belirtilirken, oyuncuların yaşadığı hayal kırıklıkları ve PC tarafındaki zayıflıklar kabul edildi. Yeni strateji donanım, içerik, deneyim ve hizmetler olmak üzere dört ana başlık altında şekillendi.
Xbox leadership (Matt & Asha) publishes strategic memo marking 25 years of Xbox, acknowledging player frustrations with infrequent feature drops, weak PC presence, pricing challenges, and fragmented experiences. The company rebrands from Microsoft Gaming back to Xbox, adopts daily active players as new north star, and outlines four strategic priorities: hardware, content, experience, and services. The memo addresses industry shifts including mobile-first audiences, subscription models, and global competition, positioning Xbox to become a global platform connecting players and creators everywhere.
Xbox CEO Asha Sharma held an all-hands meeting revealing plans to rebrand Microsoft Gaming back to Xbox and reevaluate the company's approach to exclusive games and windowed releases. While no firm commitment has been made, the strategy could see future first-party titles like Forza Horizon 6 exclusive to Xbox and PC for a set period before arriving on PlayStation. Xbox's new focus is daily active players, with priorities across hardware, content, experiences, and services.
Xbox CEO Asha Sharma has had a busy week. Sharma held an internal town hall with Xbox employees today, just days after announcing an Xbox Game Pass price cut, commenting on the status of the Xbox mobile store, and teasing a mysterious Xbox and Discord partnership. One of the items on the agenda for the […]
Microsoft teases new Discord and Xbox Game Pass partnership, a day after lowering Game Pass Ultimate and PC Game Pass prices. Microsoft Gaming CEO Asha Sharma says the partnership aims to make Game Pass more flexible, possibly bundling Discord Nitro features with subscriptions. Testing to begin soon.
Microsoft has also reduced the price of its Xbox Game Pass video game subscription service, Microsoft Gaming boss Asha Sharma has announcedMicrosoft’s gaming subscription service Xbox Game Pass will be coming down in price from today, but future Call of Duty titles will no longer be available on the service at launch. Other games from Microsoft-owned studios will still be playable on Game Pass from the day of their release, and older Call of Duty games will remain available, the company has clarified.Last October, Microsoft increased the price of its top-tier Xbox Game Pass Ultimate subscription by almost 50%. From today the price will reduce from £22.99/month to £16.99/month in the UK, and from $29.99 to $22.99 a month in the US. PC Game Pass will also drop from $16.49 to $13.99/£13.49 to £10.99 a month. Continue reading...
