Repubblica Economia16.05.2026Business1 dk okumaItaly
Audemars Piguet's New Royal Oak Relaunch Causes Global Frenzy
نظرة سريعة
- Audemars Piguet's new 'popular' edition of its Royal Oak watch, priced around 400 euros, has sparked massive demand globally, with long queues in Italy, France, Japan, and the US.
- Stores in Dubai and the UK temporarily closed due to safety concerns amid a burgeoning black market where prices have more than doubled.
ملخص مُنشأ بالذكاء الاصطناعي
لماذا يهم
Audemars Piguet, a luxury watch manufacturer, has released a new, more affordable edition of its iconic Royal Oak model. This release has generated unprecedented demand worldwide.
حجم الخط
L’ultimo nato del colosso di Biel/Bienne è una riedizione “popolare” del Royal Oak, celebrato e costosissimo gioiello di Audemars Piguet. Code chilometriche in Italia, come in Francia e in Giappone e Usa. Tanto che a Dubai e in Gran Bretagna negozi e mall sono stati chiusi per ragioni di sicurezza. Il nuovo modello costa intorno ai 400 euro. Ma sul web c’è già un mercato nero con prezzi più che duplicati
L'ascolto è riservato agli abbonati premium
أسئلة مفتوحة
- Will Audemars Piguet increase production to meet demand?
- What measures will be taken to combat the black market?
- How will this affect the brand's exclusivity?
- What is the long-term impact on the luxury watch market?
مواضيع ذات صلة
This article was originally published by Repubblica Economia.
