South Korean police raided Starbucks Korea headquarters amid an investigation into a marketing campaign that trivialized the 1980 Gwangju uprising and referenced a notorious torture death from the era.
Unilever, owner of brands like Marmite and Dove, announced plans for further price increases in the coming months to offset rising commodity costs, despite reporting strong Q2 sales growth of 5.8% and raising its 2026 outlook. The company's shares climbed over 8% as markets reacted positively to its performance.
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Police are questioning the head of Shinsegae Group's audit team over allegations that Starbucks Korea's "Tank Day" promotion insulted victims of the 1980 Gwangju pro-democracy movement. The campaign, launched on the anniversary of the movement, used terms that evoked memories of the violent crackdown and a tortured student activist.
Former MLB players Kim Byung-hyun, Eric Thames, and Dustin Nippert launched "MLB Breakfast Club," a marketing initiative in Seoul for South Korean fans who watch MLB games early in the morning. The campaign includes fan events at a restaurant featuring baseball-themed dishes.
Starbucks Korea faces significant sales drop after a marketing campaign linked to the Gwangju Uprising sparked public outrage, prompting an apology from Shinsegae Group's chairman.
Starbucks Korea's sales plummeted after a 'Tank Day' campaign, coinciding with the anniversary of the 1980 Gwangju Uprising, sparked public outrage. The campaign was seen as insensitive to the pro-democracy movement's brutal suppression, leading to apologies, the firing of Starbucks Korea's head, and calls for boycotts.
South Korean Interior Minister Yun Ho-jung will stop using Starbucks in government events after the coffee chain's "Tank Day" promotion on the anniversary of the 1980 Gwangju uprising sparked public backlash.
Starbucks Korea CEO Son Jung-hyun was fired after a marketing campaign on the anniversary of the 1980 Gwangju uprising sparked outrage, including from President Lee Jae-myung. The campaign's use of "Tank Day" and "5/18" invoked the violent crackdown on pro-democracy protesters.
Hong Kong Disneyland's 20th-anniversary celebration, running until June, highlights the resort's success in tourism through innovative marketing and service. Future growth will be fueled by new themed experiences and strategic partnerships.
