Instagram announced it will no longer recommend accounts that regularly repost content they didn't create, expanding protections previously only applied to Reels to photos and carousels. The Meta-owned platform aims to ensure original content creators receive proper credit and distribution.
Meta is updating Instagram's algorithm to boost original content and penalize accounts that repost content without significant edits. The move targets aggregator accounts and aims to encourage higher-quality posts, though it acknowledges complexity for meme and fan accounts.
Meta is expanding its policy against 'unoriginal' content beyond video to photos and carousels on Instagram, requiring accounts to post content they wholly created or materially edited to be eligible for recommendations. The rules target aggregator accounts that repost viral content without adding value, with violators facing reduced reach even though their content remains visible. The policy creates tension with the 'clipping' economy where accounts earn money by cutting and reposting others' content.
