Starbucks Coreia do Sul demite CEO e oferece treinamento histórico a funcionários após campanha "SS Tank" ofender vítimas de repressão militar de 1980. A data "Tank Day" e o slogan "Bata na mesa!" geraram indignação pública.
Starbucks Korea will close over 2,000 stores for mandatory history and social sensitivity training after a promotion on May 18, the anniversary of the Gwangju massacre, sparked public outrage and boycotts. The closures will cost an estimated $1.4m in lost sales.
Starbucks Hàn Quốc sẽ đóng cửa sớm và tổ chức đào tạo lịch sử cho nhân viên sau chiến dịch tiếp thị "Tank Day" gây phẫn nộ vì liên quan đến cuộc đàn áp Gwangju năm 1980. Tập đoàn Shinsegae hủy bỏ chiến dịch, sa thải CEO và Chủ tịch xin lỗi.
Starbucks'ın Gwangju Ayaklanması'nın yıl dönümünde "Tank Günü" kampanyası başlatması Güney Kore'de büyük tepki çekti. Şirket CEO'su görevden alındı, mağazalar kapanacak ve çalışanlara eğitim verilecek.
Starbucks Südkorea schließt am 22. Juni alle Filialen um 15 Uhr für verpflichtende Schulungen. Grund ist eine Marketingkampagne, die den "Tank Day" mit dem Gedenktag des Gwangju-Aufstands verglich und Empörung auslöste.
Starbucks Korea will close over 2,000 stores nationwide for half a day next week for staff to attend a history lesson. This follows a "Tank Day" promotion that evoked a deadly 1980 military crackdown on a pro-democracy uprising, causing public uproar and a sales decline.
Starbucks Korea will close all stores early next week for mandatory history training following a public backlash over a marketing campaign that evoked a painful historical event. The campaign's wording "Tank Day" and "5/18" referenced a 1980 military crackdown on a pro-democracy uprising in Gwangju.
Starbucks Korea stores will close early next week for employee history training following a public backlash over a marketing campaign that evoked the Gwangju Uprising. The campaign's "Tank Day" and "5/18" wording caused outrage, leading to the firing of the local CEO.
南韓星巴克因保溫杯促銷文案影射光州事件及朴鍾哲之死引發爭議，集團將對全體員工實施歷史教育與社會情感能力培訓，並於22日提前關閉全國門市讓員工參與線上課程。
因「坦克日」促銷活動引發爭議，星巴克韓國分公司宣布將於22日下午停業半天，讓員工參加歷史教育課程，以提升社會敏感度。
Starbucks Korea is facing public anger for its "Tank Day" reusable cup promotion on May 18, the 46th anniversary of the Gwangju uprising, a deadly military crackdown on a pro-democracy movement where 165 civilians were killed.
Starbucks Korea Chairman Chung Yong-jin and employees will receive training on historical awareness and social sensitivity after a controversial "Tank Day" promotion linked to the 1980 Gwangju pro-democracy uprising. The promotion, which used the word "tank" and a phrase evoking torture, was quickly suspended due to public backlash.
Bloomberg reports that Starbucks is considering selling its Japanese business, with a potential valuation of ¥400-500 billion. IPO is also an option, with no final decision made.
Starbucks' 2026 Dragon Boat Festival gift boxes focus on stylish reusable bags and new ice mooncake flavors like "Mango Pomelo Sago" and "Sicilian Coffee." The boxes also include mochi-like desserts and a savory-sweet mocha almond pork floss roll. Pre-orders are open until June 14.
Starbucks Korea saw payments drop by over 10 billion won (US$6.5 million) in May following a controversial "Tank Day" promotion that evoked painful memories of the 1980 pro-democracy uprising. The event was suspended after public backlash.
5·18 commemoration groups are demanding Starbucks take action against the use of mocking expressions related to the 5·18 Democratic Uprising, including on customer nicknames and receipts. They also called on companies to cease advertising on platforms that distort or denigrate the event.
Shinsegae Group Chairman Chung Yong-jin apologizes for Starbucks Korea's 'Tank Day' campaign, deemed insensitive to the May 18 Gwangju Democratization Movement. Despite no found malicious intent, the incident highlights internal oversight flaws and is increasingly politicized ahead of local elections.
Shinsegae Group Chairman Chung Yong-jin apologized for Starbucks Korea's 'Tank Day' promotion, which evoked painful memories of the 1980 Gwangju pro-democracy movement crackdown. Chung vowed to inspect internal systems and raise social responsibility standards.
Starbucks Korea's sales plummeted after a 'Tank Day' campaign, coinciding with the anniversary of the 1980 Gwangju Uprising, sparked public outrage. The campaign was seen as insensitive to the pro-democracy movement's brutal suppression, leading to apologies, the firing of Starbucks Korea's head, and calls for boycotts.
Starbucks Korea faces significant sales drop after a marketing campaign linked to the Gwangju Uprising sparked public outrage, prompting an apology from Shinsegae Group's chairman.
Shinsegae Group Chairman Chung Yong-jin formally apologized for Starbucks Korea's controversial 'Tank Day' promotion, which coincided with the anniversary of the 1980 Gwangju pro-democracy uprising. Chung expressed deep regret, vowed to take responsibility, and pledged to reform internal systems to prevent future insensitivity.
South Korean Starbucks' "Tank Day" event on the anniversary of the Gwangju Uprising sparked outrage. Shinsegae Group Chairman Chung Yong-jin apologized, taking responsibility, but the company's stock fell. The government also stated it would stop purchasing products from companies that "disregard" national democratic history.
Shinsegae executive Chung apologized for a tumbler promotion that coincided with the Gwangju Democratic Uprising commemoration, drawing criticism for its perceived insensitivity and references to past human rights abuses.
Shinsegae Group Chairman Jung Yong-jin personally apologized for Starbucks Korea's controversial 'Tank Day' event, expressing deep regret for the pain and anger caused. The group stated they found no evidence of intentional planning but acknowledged flaws in their marketing review and risk management systems.
