Starbucks Coreia do Sul demite CEO e oferece treinamento histórico a funcionários após campanha "SS Tank" ofender vítimas de repressão militar de 1980. A data "Tank Day" e o slogan "Bata na mesa!" geraram indignação pública.
Starbucks Korea will close over 2,000 stores nationwide for half a day next week for staff to attend a history lesson. This follows a "Tank Day" promotion that evoked a deadly 1980 military crackdown on a pro-democracy uprising, causing public uproar and a sales decline.
Starbucks Korea is facing public anger for its "Tank Day" reusable cup promotion on May 18, the 46th anniversary of the Gwangju uprising, a deadly military crackdown on a pro-democracy movement where 165 civilians were killed.
Shinsegae Group Chairman Chung Yong-jin apologizes for Starbucks Korea's 'Tank Day' campaign, deemed insensitive to the May 18 Gwangju Democratization Movement. Despite no found malicious intent, the incident highlights internal oversight flaws and is increasingly politicized ahead of local elections.
Shinsegae Group Chairman Chung Yong-jin formally apologized for Starbucks Korea's controversial 'Tank Day' promotion, which coincided with the anniversary of the 1980 Gwangju pro-democracy uprising. Chung expressed deep regret, vowed to take responsibility, and pledged to reform internal systems to prevent future insensitivity.
South Korean Starbucks' "Tank Day" event on the anniversary of the Gwangju Uprising sparked outrage. Shinsegae Group Chairman Chung Yong-jin apologized, taking responsibility, but the company's stock fell. The government also stated it would stop purchasing products from companies that "disregard" national democratic history.
5·18 democracy movement groups in Gwangju criticized Shinsegae Group Chair Chung Yong-jin's apology for the 'Tank Day' promotion as insincere and a potential defamation of the May 18 victims' honor. They demand a more genuine apology and accountability.
Shinsegae executive Chung apologized for a tumbler promotion that coincided with the Gwangju Democratic Uprising commemoration, drawing criticism for its perceived insensitivity and references to past human rights abuses.
Shinsegae Group Chairman Jung Yong-jin personally apologized for Starbucks Korea's controversial 'Tank Day' event, expressing deep regret for the pain and anger caused. The group stated they found no evidence of intentional planning but acknowledged flaws in their marketing review and risk management systems.
Shinsegae Group Chairman Chung Yong-jin apologized for Starbucks Korea's "Tank Day" promotion, which coincided with the anniversary of the 1980 Gwangju pro-democracy uprising, causing public anger and pain.
Shinsegae Group Chairman Chung Yong-jin apologized for Starbucks Korea's controversial 'Tank Day' promotion, which coincided with the anniversary of the 1980 Gwangju pro-democracy movement crackdown. Chung expressed deep regret and asked for forgiveness, vowing to take responsibility for the incident that evoked painful memories.
Shinsegae Group Chairman Jung Yong-jin will personally apologize for Starbucks Korea's 'Tank Day' event, which coincided with the May 18th Gwangju Uprising anniversary. The controversy led to the dismissal of the Starbucks Korea CEO and has sparked boycotts and political commentary.
Police are accelerating their investigation into the Starbucks 'Tank Day' promotion controversy, which has escalated into counter-accusations against the government. Accusations include distorting and defaming the May 18th Democratic Uprising, leading to further legal actions.
South Korean card companies partnered with Starbucks are on alert as a boycott over 'Tank Day' marketing escalates. The situation highlights the risks of co-branded credit cards (PLCC), where card issuers share risks with partners.
Shinsegae Group Chairman Chung Yong-jin will personally apologize again on May 26 regarding the controversial Starbucks 'Tank Day' event. The event, held on the anniversary of the May 18th Gwangju Uprising, used phrases like 'Tank Day' and 'desk tap' which evoked comparisons to military tanks and the torture death of Park Jong-chul, sparking widespread criticism and a boycott movement.
Progressive organizations in South Korea have declared a boycott of Starbucks and demanded the resignation of Shinsegae Group Chairman Chung Yong-jin over the '5.18 Tank Day' controversy. They accuse Starbucks Korea and Chung of disrespecting historical events like the Gwangju Uprising and the June Democracy Movement.
The Starbucks Korea 'Tank Day' controversy exemplifies how online hate memes infiltrate real life, leading to the CEO's dismissal and consumer backlash. The issue traces back to online communities' use of offensive content, sparking debates on intent and the difficulty of preventing such 'semiotic terrorism' in marketing.
스타벅스가 5·18 민주화운동을 폄훼했다는 논란에 휩싸인 가운데, 전국공무원노동조합을 시작으로 공직사회 전반에 스타벅스 상품 불매 움직임이 확산하고 있다. 정부 부처와 기관들도 스타벅스 상품 사용 중단 및 관련 사업 재검토에 나섰다.
韓國公務員工會因星巴克在光州事件紀念日舉辦「坦克日」促銷活動，認為此舉貶低民主運動並涉及仇恨行銷，已發文呼籲會員抵制，停止購買星巴克禮品卡與保溫杯等商品。
A boycott against Starbucks in South Korea is escalating. Following criticism over a 'Tank Day' promotion perceived as insensitive to the 1980 Gwangju Uprising, the government has decided to stop using Starbucks products at official events, and civil servant groups are joining the boycott by refusing Starbucks gift certificates.
南韓星巴克因推出「坦克日」促銷活動，被指影射光州民主起義，引發社會強烈批評。星巴克全球總部已公開道歉並懲處相關人員，南韓政府則考慮停用星巴克產品，並加強管制散播不實資訊的行為。
South Korea's Veterans Minister Kwon Oh-eul expressed deep regret over Starbucks Korea's controversial 'Tank Day' promotion, which coincided with the anniversary of the 1980 Gwangju uprising. The campaign evoked painful memories of a military crackdown and the deployment of tanks against pro-democracy protesters.
South Korean public officials' unions are calling for a boycott of Starbucks products due to a controversial "Tank Day" marketing event that allegedly trivialized the 1980 Gwangju Uprising. The National Public Officials' Union distributed a notice urging members to stop using Starbucks, while the Federation of Public Officials' Unions recommended refraining from using Starbucks gift certificates.
Korean civil servant unions are calling for a boycott of Starbucks Korea over a "Tank Day" promotion that coincided with the anniversary of the 1980 pro-democracy movement, evoking painful memories of a military crackdown and torture.
