Back从“老手艺”到“日常好物” 新疆非遗渐成年轻人“心头好”
从“老手艺”到“日常好物” 新疆非遗渐成年轻人“心头好”
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中国新闻网2 hours agoCulture3 min readChinaView translation

从“老手艺”到“日常好物” 新疆非遗渐成年轻人“心头好”

Quick Look

第三届新疆喀什文化产业博览交易会上,刀郎农民画、艾德莱斯绸、模戳印花等非遗项目通过创意产品如洋娃娃、保温杯、玩偶等走进年轻人生活,吸引众多青年参与体验,非遗正从“观赏”转向“日常使用”。

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Why It Matters

新疆现有5956项各级非遗代表性项目,包括刀郎农民画、艾德莱斯绸、模戳印花布等。近年来,这些非遗项目通过创意产品和体验活动,逐步走向大众特别是年轻人的日常生活。

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中新社新疆喀什9月26日电 题:从“老手艺”到“日常好物” 新疆非遗渐成年轻人“心头好”

作者 胡嘉琛

身着艾德莱斯绸的洋娃娃、绘着农民画的保温杯、穿上模戳印花衫的“新疆小羊”……正在举办的第三届新疆喀什文化产业博览交易会上,非遗衍生出的日常好物,成为年轻人争相打卡并带回家的“心头好”。

刀郎农民画绘画技艺是新疆麦盖提县县级非遗代表性项目,近年来加速“走出深闺”。“我们把农民画画到帽子、保温杯等上面,现在已有200多种类似产品。”麦盖提县文化馆干部、刀郎农民画画家艾尼瓦尔·艾买提26日接受中新社采访时说,最实用的还是把农民画印上袖套,麦盖提县紧邻沙漠,防晒是刚需,这样的产品便宜实惠,贴合本地需要。

9月25日,在第三届新疆喀什文化产业博览交易会上,新疆麦盖提县刀郎农民画画家艾尼瓦尔·艾买提在帽子上作画。 胡嘉琛 摄

新疆维吾尔族艾德莱斯绸织染技艺2008年被列入国家级非遗名录。如今,一段段丝绸也在“换装”。据喀什技师学院老师娄栓介绍,学院与企业合作推出“徕宁公主”系列洋娃娃,服装设计专业的学生将艾德莱斯绸边角布料做成玩偶服饰,既不浪费又有设计感,每一件都独一无二。“已做出100个产品,投放在喀什古城景区售卖,销量不错。”

模戳印花布织染技艺是新疆英吉沙县的传统手工技艺,当地民众以自己织造的白布为底料,采用凸版模戳进行印制。英吉沙县21岁姑娘祖丽皮耶·库尔班跟随非遗代表性传承人学习上述技艺已有半年,琢磨出了创意产品。

已火出圈的“新疆小羊”玩偶,成了祖丽皮耶的创作原型。“用矿物质、植物做出染料,再用花纹各异的模具将染料印上小衫,穿在小羊身上,卖得很好。”祖丽皮耶说,她还盘算着把技艺用到更多物件上,让非遗以年轻人喜欢的样子,被更多人看见。

9月25日,在第三届新疆喀什文化产业博览交易会上,祖丽皮耶·库尔班制作的“新疆小羊”引人关注。 胡嘉琛 摄

第三届新疆喀什文化产业博览交易会设非遗手工体验区,13岁的喀什市少年海迪且·吾斯曼第一次拿起模戳,往白布上一按,一朵朵花就“长”了出来。“这样做手工太有趣了,我要把自己做的印花布带回家送给家人。”

在克孜勒苏柯尔克孜自治州展区,来自吉尔吉斯斯坦的15岁少年奥穆尔巴耶夫·埃尔汗,用手机对着一台全息影像设备拍摄,设备里播放着新疆青少年演唱的《玛纳斯》史诗选段。“没想到《玛纳斯》还能像电影一样被呈现,希望我们的国家也有这样的创新。”

数据显示,新疆现有5956项各级非遗代表性项目。记者观察到,短视频直播、创意产品展销、青年夜校体验等创新形式,吸引了越来越多的年轻人从非遗“参观者”变为“参与者”。(完)

What to Watch

AI outlook — possibilities, not facts

  • 新疆非遗创意产品将继续扩大销售范围,线上线下渠道将进一步打通

    Likely · Within months

  • 更多年轻人将参与非遗体验和创作,非遗传承将呈现年轻化趋势

    Likely · Within months

Open Questions

  • 这些创意产品的长期市场前景如何?
  • 非遗传承人是否能从中获得可持续收益?
  • 这种模式是否能在其他地区复制推广?

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This article was originally published by 中国新闻网.

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