
中華職棒票房迎來歷史榮景,今年全聯盟例行賽票房收入近20億元,創下歷史紀錄。受惠於12強奪冠效應、台北大巨蛋及台南亞太主球場啟用,6支球隊票房全數破億,其中5隊更突破3億元大關。
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2015年Lamigo桃猿曾創下單季票房1.1億元的紀錄,當時被視為天花板。2023年起,隨著大巨蛋啟用及國際賽熱潮,票房收入結構發生巨大改變。
台南亞太主球場。(資料照,記者林正堃攝)
〔記者羅志朋/台北報導〕2015年Lamigo桃猿例行賽票房收入約1.1億元,成為中職史上首支「億元隊」,當時單季單一球隊例行賽票房收入1億元被視為「天花板」,如今卻連「地板」都稱不上。
今年球季中職有5隊主場場均人數破萬人,例行賽票房收入都破3億元,締造37年歷史前所未見的榮景,台鋼雄鷹主場場均人數也有8364人,例行賽票房收入破2億元,全聯盟例行賽票房收入近20億元創歷史紀錄,和2023年相較飆漲4倍,關鍵在於12強世界冠軍、台北大巨蛋、台南亞太主球場加乘效應,和各球團努力行銷的成果。
事實上,也就是在2023年,全聯盟只有中信兄弟和樂天桃猿例行賽票房收入破1億元,統一獅不到7000萬元,富邦悍將、味全龍都不到8000萬元,到了2024年「大巨蛋元年」,包括新軍台鋼雄鷹在內,6隊例行賽票房收入全數破1億元,以中信兄弟超過3億元最多。
2025年受惠12強世界冠軍熱潮,有2隊例行賽票房收入破3億元,其中,以中信兄弟飆破5億元最多,至今仍是最吸金紀錄,另有2隊破2億元、2隊破1億元,今年台南亞太主球場納入中職賽事版圖,大巨蛋熱度仍未退燒,一口氣有5隊例行賽票房收入破3億元,史上首見。
即使敬陪末座的台鋼雄鷹,本季例行賽票房收入,就超越2023年中職其中3隊例行賽票房總收入,短短幾年全聯盟邁入全新境界實屬不易。

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