The builder’s proposal exceeds 100 billion! Buying gas but it is frozen. Less than 1 group of transactions in a single week.
Quick Look
- Housing Development Magazine's housing development wind direction ball score in October improved to 37.5 points, although it still showed a declining yellow-blue light, and the six major components were "one liter, five square meters".
- The number of pre-sale housing projects increased, and the scores for the number of newly completed housing units, number of visitor groups, number of transaction groups, bargaining rate, and number of projects for sale remained the same.
- The number of pending cases reached 1,590, an increase of seven percentage points from the previous month.
AI-generated summary
Why It Matters
Housing Development Magazine released the housing development trend ball for October, with the score rising to 37.5 points, and the six major components are "one liter, five flat". The number of pre-sale housing projects increased, and the scores for the number of newly completed housing units, the number of visitor groups, the number of transaction groups, the negotiation rate, and the number of projects for sale remained the same.
Although the signal still showed a declining yellow and blue light in October, the score improved to 37.5 due to the strong supply from builders. The six major project components are "one liter, five square meters", the number of pre-sale housing projects increased, and the scores for the number of newly completed housing units, the number of customer groups, the number of transaction groups, the negotiation rate, and the number of projects for sale remained the same. (Photo/Provided by Housing Exhibition Magazine)
The "Residential Development Wind Ball", which represents the overall situation of the new construction market in northern Taiwan, still showed a declining yellow-blue light in October, but the score improved to 37.5 points due to the strong supply from builders. The six major projects are "one-liter, five-square-meter", the number of pre-sale housing projects increased, and the scores for the number of newly completed housing units, the number of visitor groups, the number of transaction groups, the negotiation rate, and the number of projects for sale remained the same.
Chen Bingchen, Director and Spokesperson of the Enterprise Research Office of Housing Exhibition Magazine, said that the post-928 period in October still retains the period effect, and the central bank is no longer strong in the housing market. Builders who intend to promote projects this year seize the little time left to enter the market, and the number of pre-sales cases increased by more than 20 billion yuan compared with the previous month. This is a sudden change. The case volume exceeded 100 billion yuan, the highest since April. In particular, the Runtai project in Nangang District, Taipei City reached 60 billion yuan, which greatly boosted the overall data. The builder announced that the unit price is expected to reach regional highs, and indeed reported good sales during the sweet period of sales, which shows its confidence in the works and buying orders. There are nearly 10 other cases with a scale of billions of dollars, and they will jointly hold the grand final party in 2026.
However, in addition to the boom in the pre-sale market, other indicators are watching indifferently. The total number of newly completed homes in October was less than 200, which is slightly less than the previous month. Most of the new homes in Anle District, Keelung City, were more than 80 homes, and the rest were less than 40 homes. The price of new homes is higher than that of existing homes, and there is no flexible payment space for pre-sold homes. Under the uncertain market conditions, the trend of niche products remains unchanged.
The current situation on the demand side is completely different from the overwhelming confidence of builders. The average weekly number of customer groups and the number of transaction groups tracking index construction projects are still at the bottom. The average number of customer groups in a single week is about 10 groups, and the number of transactions is less than 1 group. There are many during the October holiday. , there was another typhoon, the stock market also fluctuated, and it was reported that there was still not much room for mortgage loans or that there was a need to queue up. Of course, coupled with the high housing prices, the bargaining rate has remained within 10%, and housing prices have not clearly weakened, making it difficult to gather buying momentum.
Although specific new cases and target cases have case performance, they are advancing and retreating after making decisions, or there is a gap after digesting the potential customer base, and the central bank's policy adjustments have not brought about the expected buying momentum. These are the actual conditions of the case. The large number of projects mentioned above are also based on the sales strategy of seeking stability rather than speed, which does not mean that the momentum of home buying has improved significantly, and the overall housing market has lost vitality.
Sales were slow and new cases were added. The number of pending cases reached 1,590, an increase of 7 percentage points from the previous month. Most of them are in Taoyuan City, which is a heavy investment area. There is selling pressure in first- to third-tier areas such as Qingpu, Nankan, A7, A20, Bade, Dayuan, Xinwu, Guanyin, etc. In addition, emerging sports parks have joined the project promotion battle, pushing up the number of online cases.
Chen Bingchen pointed out that the current stock market and election factors have greatly interfered with the housing market, and even the winter weather will have an impact on some coastal areas. The trend of rising interest rates and the mentality of looking forward to the coming year at the end of the year may have made the wait-and-see atmosphere linger. Including Taipei City's Da'an District, New Taipei City's Taishan District and Shuanghe District, Taoyuan City's Qingpu and A7 rezoning districts, Keelung City's Zhongshan District, Hsinchu County's Baoshan Township and other places are still afraid to move forward with projects, and can only wait for the new year and new weather.
What to Watch
AI outlook — possibilities, not facts
The wait-and-see atmosphere in the housing market will continue into the New Year
Likely · Within weeks
Open Questions
- What is the actual transaction situation after the increase in the number of pre-sale housing proposals?
- When will the specific impact of the central bank's adjustment on the housing market's attitude on buying sentiment become apparent?
- Will the increase in the number of pending sales lead to an adjustment in housing prices?






