Ovechkin, Emelianenko and Dzyuba entered the top 10 popular athletes among Russians according to the ROMIR trust rating
Quick Look
- According to the ROMIR trust rating, the top 10 public figures in the sports sphere included Alexander Ovechkin, Dmitry Guberniev, Artem Dzyuba, Leonid Slutsky, Khabib Nurmagomedov, Roman Kostomarov, Fedor Emelianenko, Alexander Karelin, Vladislav Tretyak and Alina Kabaeva.
- Dzyuba and Kostomarov significantly improved their positions, Tretyak returned to the top 10.
AI-generated summary
Why It Matters
The ROMIR trust rating measures trust in public figures based on a seasonal survey using the Trust Rating methodology.
MOSCOW, September 17 - RIA Novosti. Hockey player Alexander Ovechkin, mixed martial artist Fedor Emelianenko and football player Artem Dzyuba are among the top ten popular athletes and representatives of this field among Russians, according to the Romir trust rating.
“According to the ROMIR trust rating, compiled on the basis of a seasonal measurement using the Trust Rating methodology, the top 10 public figures in the sports sphere included Alexander Ovechkin, Dmitry Guberniev, Artem Dzyuba, Leonid Slutsky, Khabib Nurmagomedov, Roman Kostomarov, Fedor Emelianenko, Alexander Karelin, Vladislav Tretyak and Alina Kabaeva,” the materials say.
Russians also have a positive attitude towards TV presenter and journalist Dmitry Guberniev; he and Ovechkin “maintain stable positions throughout the entire observation period,” the materials note.
“The most noticeable gains in the last wave were Artem Dzyuba, who rose from sixth to third place, and Roman Kostomarov, from eighth to sixth. Fedor Emelianenko continued his growth and took seventh place, and Vladislav Tretyak returned to the top 10, rising to eighth place,” the materials note.
As the data shows, Russians generally have a positive attitude towards the participation of athletes in the communication sphere. Thus, 20% believe that the participation of representatives of the sports industry in advertising is a common practice all over the world, 7% believe that this approach increases confidence in the quality of the product. For 27%, this is acceptable when it comes to sports products, the materials say.
Open Questions
- What period of observation does the rating cover?
- What criteria were used for inclusion in the top 10?
- How often is the ROMIR trust rating published?







