
AI-generated summary
Zhonghong is a major steel merchant in Taiwan. Its price adjustments are affected by international raw material costs, global manufacturing boom and changes in regional steel mill output. Recently, the global economy has shown resilience under geopolitical tensions, with manufacturing PMI rebounding and Asian steel mills reducing production due to extreme weather and equipment maintenance.
The price of Zhonghong's three major steel products rose by 900 yuan per ton in November. (Photo by reporter Lin Jinghua)
[Reporter Lin Jinghua/Report from Taipei] Zhonghong (2014) today announced the price for domestic sales in November and export in December. Since steelmaking raw materials still provide strong support for costs, and the index steel mills in various countries have a strong willingness to raise prices, hot-rolled, cold-rolled, and galvanized prices will be increased by 900 yuan per ton in November. Export sales will be increased based on products and regions. The actual quotation will depend on local market conditions.
Zhonghong pointed out that in terms of the overall economy, the latest "World Economic Outlook" report of the International Monetary Fund (IMF) pointed out that, driven by AI-related investment demand, the global economy remains resilient despite the situation in the Middle East and trade tensions. Global economic growth is expected to be raised to 3.1% in 2026 and rebound to 3.4% in 2027. In addition, S&P Global's global manufacturing PMI rose to 53.0 in September, a new high since February 2022, reflecting the continued improvement of the global manufacturing boom.
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In terms of steel supply and demand, data released by the China Iron and Steel Association (CISA) in late September showed that the average daily crude steel output of major steel companies fell by 2.1% compared with the same period last year, and steel inventories dropped significantly by 8.4%, indicating that the supply-side regulation and destocking process were smooth. In addition, Japan's JFE Steel has reduced production by about 600,000 tons due to previous extreme weather, and South Korea's POSCO Gwangyang plant blast furnace will be shut down for maintenance in November. It is expected that regional spot supply will tend to converge, supporting the Asian steel market to maintain positive development.
Zhonghong pointed out that the current supply and demand structure of the steel market continues to adjust, core steelmaking raw materials still provide strong support for costs, and index steel mills in various countries have a strong willingness to raise prices. Considering that downstream foreign trade orders and replenishment needs are gradually released, in order to reflect the current situation of the steel market and boost market confidence, the domestic and foreign sales prices have been raised this time.
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AI outlook — possibilities, not facts
Zhonghong’s December export price will be further adjusted depending on regional market conditions.
Likely · Within weeks
Supply in Asian steel markets will continue to converge in the coming weeks
Possible · Within weeks

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