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BackMusinsa Beauty Strengthens Skincare Competitiveness with New Derma Cosmetics Category
Musinsa Beauty Strengthens Skincare Competitiveness with New Derma Cosmetics Category
NEWS
연합뉴스45 minutes agoBusiness1 min readSouth KoreaView original

Musinsa Beauty Strengthens Skincare Competitiveness with New Derma Cosmetics Category

Musinsa Beautyderma cosmeticskin care

Quick Look

Musinsa Beauty announced that it will strengthen its competitiveness in the skin care field by establishing a separate derma cosmetics category in the application starting next month and introducing major brands such as Aestura and Cell Fusion C and new brands such as Reju Excel.

AI-generated summary

Why It Matters

Musinsa Beauty recently opened a store in Hongdae and established a skin care zone and pharmacy beauty space.

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(Seoul = Yonhap News) Reporter Lee Sang-seo = Musinsa Beauty announced on the 30th that it will establish a separate 'Derma Cosmetic' category in the Musinsa application starting next month and strengthen its competitiveness in the skin care field.

Derma cosmetics refer to cosmetics that emphasize functionality and efficacy according to skin concerns.

Musinsa Beauty decided to introduce major domestic brands such as Aestra and Cellfusion C, as well as new brands based on pharmaceutical and biotechnology such as Reju Excel.

We will also focus on discovering and nurturing new brands with high growth potential.

Previously, Musinsa Beauty has established not only a skin care zone at the recently opened 'Musinsa Beauty Hongdae' store, but also a 'Pharmacy Beauty' space with pharmacy cosmetics and high-functional skin care products in conjunction with Onnuri Pharmacy.

An official at Musinsa said, “We will expand our related product lines by securing a wide range of products, from global derma brands to new domestic brands.”

What to Watch

AI outlook — possibilities, not facts

  • Sales in the skin care sector are expected to increase with the creation of Musinsa Beauty's derma cosmetics category.

    Likely · Within months

Open Questions

  • What is the specific list of products that will be included in the derma cosmetics category?
  • What are the specific support programs for discovering and nurturing new brands?
  • What is the expected sales growth rate with the creation of the derma cosmetics category?

Related Topics

Musinsa Beauty
PeopleLee Sang-seo
OrganizationsestraCell Fusion CReju Excel
PlacesSeoulHongdae
Topicsderma cosmeticskin careestraCell Fusion CReju ExcelMusinsa application
This article was originally published by 연합뉴스.

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