China News Service, Guangzhou, October 13 (Reporter Zhang Lu) The 140th China Import and Export Fair (referred to as the "Canton Fair") is about to open. The reporter went to the exhibition hall to explore the camp on the 12th and saw that the booth construction, screen debugging, and robot arm joint debugging were progressing simultaneously. In the exhibition hall, there were the sounds of electric drills and the shuttle of trucks, as well as the sound of technicians discussing parameters in low voices. The main theme of this Canton Fair is "towards innovation, towards wisdom, and towards greenness". The exhibition area layout, digital services and green exhibitions have all ushered in a new round of upgrades.
Staff set up exhibitions in the Canton Fair exhibition hall. Photo by China News Service reporter Chen Jimin
Li Qinke, a staff member of the Conference and Forum Office of the China Foreign Trade Center, said in an interview with China News Service that this year's Canton Fair plans to hold more than 700 new product launch events, with the number of products released increasing by 15% compared with the previous session. It will set up a new product launch exhibition area for the first time, and build a three-in-one launch service system of "release-display-docking" to help exhibitors acquire customers, focus on expanding the exposure of first-show products, and create a new product trend vane, corporate debut venue and a must-have for buyers when selecting products.
This year's Canton Fair focuses on the development trend of "new green intelligence" and displays new products and new technologies in an all-round way through the "physical + digital" integrated display model. Among them, the first new products in future industries such as service robots, smart medical care, smart manufacturing, and new energy increased by approximately 20% compared with the previous session, leading new market trends.
The reporter visited the camp and saw that many companies will bring "top products" to the Canton Fair to demonstrate the high-end innovation vitality of Made in China. Among them, Panda Electronics' "zero consumables" ozone water spray has opened up a new track for green disinfection; Hangzhou Jizhi has conquered the key technology of the motor balancing machine, the "heart" of humanoid robots, completing a key link in the mass production of embodied intelligence; Guangdong Baoxing's high-efficiency solar inverter provides a highly reliable green power supply solution for remote areas; Hangzhou Diyinga's AI pathology scanner and Shandong Zepu's AI rehabilitation exoskeleton have both broken the import monopoly with extremely high localization rates of core components.
Qin Ruo, a staff member of the Canton Fair Office of the China Foreign Trade Center, said that this year's Canton Fair has nine trade service zones, which for the first time have fully covered 10 categories of producer services, providing full life cycle services for enterprises and products going overseas. There were 237 participating service institutions, including over 100 high-quality institutions that had won international and national titles, an increase of approximately 10% and 17% respectively compared with the previous session.
Feng Qian, a staff member of the China Foreign Trade Center Property Development Company, said that the cultural and creative industries of this Canton Fair will continue to create "star products". There are 44 various themed badges to celebrate the 70th anniversary of the Canton Fair, among which naked-eye 3D badges will debut for the first time.
The picture shows the cultural and creative store of the Canton Fair. Photo by China News Service reporter Zhang Lu
Li Kexin, a staff member of the External Liaison Office of the China Foreign Trade Center, said that this Canton Fair launched membership services for overseas buyers for the first time. "We hope that through membership services, buyers will gain experience every time they attend the conference and receive feedback from every interaction, so that full-journey business travel services and full-chain trade services can be extended to every link of buyers' participation in the conference. This is also a new measure of the Canton Fair to deepen the classification of buyers and promote the transformation of buyers' work from 'traffic management' to 'value operation'."
Huang Changjie, a staff member of the External Liaison Office of the China Foreign Trade Center, said that based on the last live broadcast in the Middle East, the 140th Canton Fair innovatively launched a new model of "exhibition + overseas live broadcast". The event covers three phases of the Canton Fair, with three days in between each phase, with live broadcasts of exhibition tours in the morning and live broadcasts in the on-site live broadcast room in the afternoon. So far, hundreds of exhibitors have signed up.
Huang Changjie introduced that the Canton Fair Buyers Alliance was established for the first time at this Canton Fair, aiming to improve the service experience of Canton Fair buyers and promote member information sharing and resource collaboration. Alliance members mainly target the world's top 500 companies, the top 250 global retail companies and leading companies in various countries. Currently, 58 leading procurement companies from 32 countries and regions have joined.
"We innovatively used 'Bluetooth + Beidou + 5G' integrated positioning technology to build a fully real-life booth-level navigation system with a navigation accuracy of up to 1 meter. For the first time, we achieved full museum coverage of 45 exhibition halls, 1.55 million square meters of exhibition area, and over 75,000 booths." Liu Shuya, a staff member of the General Management Department of the China Foreign Trade Center, said that this Canton Fair has further improved the level of digitalization and intelligence, and is the first in the domestic exhibition industry to achieve booth-level navigation and booth AR information display covering the entire hall. (over)
