Korea Tourism Organization seeks to attract visitors from Southeast Asia… “Strengthening local corporate partnerships”

The Korea Tourism Organization announced on the 9th that it carried out sales activities to expand the Korean market from the 3rd to the 7th in Jakarta, Indonesia and Manila, the Philippines.

The Korea Tourism Organization has established strategic partnerships with major local companies to continue the growing demand for Korea in Southeast Asia and to connect potential demand with actual attraction of visitors to Korea.

On the 4th, we signed a business agreement with ‘Traveloka’, a leading online travel agency (OTA) in Southeast Asia, and decided to jointly attract 300,000 visitors to Korea over the next two years.

Next, on the 6th, through a business agreement with Cebu Pacific Airlines, the Philippines' representative low-cost carrier (LCC), the company plans to promote marketing in connection with the K-pop performance to be held in the Philippines in March next year, and work to expand the attraction of individual travelers and revitalize local airport routes.

In addition, we have signed a business agreement with BCA, Indonesia's No. 1 private bank, to promote travel promotions and payment benefits for BCA card customers. We are embarking on joint marketing with BDO Unibank, the largest financial group in the Philippines, to increase the number of family tourists visiting Korea.

Park Seong-hyuk, president of the Korea Tourism Organization, said, "Through multifaceted collaboration with global companies, including major airlines, we will not only expand the scale of attracting visitors to Korea, but also drive qualitative growth such as revitalizing sustainable local tourism and creating high value-added demand."