
本文評論蔣萬安競選總部成立大會,指出其運用30年不變的悲情與仇恨動員術,將選戰定調為打敗邪惡魔王,並呼籲選舉應回歸對美好生活的期待而非困在仇恨中。
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文章評論台灣選舉中常見的仇恨動員與悲情牌策略,探討選戰操作對選民政治冷感造成的影響。
◎ 焦面琵鷺
看完了整場蔣萬安競總成立大會,如果單聽背景配樂、發言內容、主持人的發音及喊口號的方式,會以為穿越到30年前的某場造勢大會。
不斷堆疊各種仇恨語言,搭配猶如荊軻刺秦的悲壯音效,告訴台下的群眾們,有個邪惡大魔王正無所不用其極地攻擊他們的善良「好小子」。
吹響反攻號角:30年不變的動員術
蔣萬安10月26日競總成立大會,如果單聽背景配樂、發言內容、主持人的發音及喊口號的方式,會以為穿越到30年前的某場造勢大會。當藍營保姆們陸續將情緒鋪滿後,再由蔣萬安上台振臂一呼,高喊要「吹響反攻的號角」,讓支持者獲得最高的情緒滿足。
這一套演了30年的悲情劇,反映出選舉從來不是純粹理性的行為,情緒才是催化投票的關鍵。
尤其「恨」更是凝聚支持者、召喚行動的速效劑;人們不一定有共同喜好與認同,卻會因為仇恨共同敵人而聚在一起。
蔣萬安要靠著強化對手的邪惡形象,沖淡支持者對他的不信任;要把這場選戰定調為打敗邪惡魔王,而非打造更好的台北;要讓藍營基本盤因仇恨而歸隊,而不必透過理性論述說服其他選民。
選舉不該只有恨 應期待更好的生活
選戰倒數一個月,國民黨將會不斷強化沈伯洋作為「邪惡綠營魔王」的形象,再把蔣萬安的庸弱無能,包裝成「過於老實的善良」。
或許到了最後關頭,蔣萬安還會再帶著妻小出場,可能在台上落淚,甚至來個驚天一跪,讓原本不打算投票的藍營支持者,被「情勒」著去投票,藉此催出可能左右選情的選票。
但台灣已經歷無數次「含血、含淚、含恨」的投票,以至於許多人逐漸對政治冷感。
我們都希望,這種不健康的投票方式能止於我們這一代;我們都期待,下一個世代會因為對更美好的生活充滿想像與期待,而願意關心政治、參與選舉。
政治不會永遠只有悲情與仇恨,選舉也可以存在許多歡樂與期待。選舉真正的意義,是為了讓這片土地擁有更好的未來,而不是讓自己一再困在仇恨裡。
國民黨將會不斷強化沈伯洋作為「邪惡綠營魔王」的形象,再把蔣萬安的庸弱無能,包裝成「過於老實的善良」。

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