The State Administration of Radio and Television has deployed a new round of special management of micro-short dramas

Recently, the State Administration of Radio and Television, on the basis of consolidating the results of the special treatment of micro-short dramas that are vulgar and harmful and infringing and piracy in the early stage, has deployed a new round of special treatment of the vulgarity and homogenization of micro-short dramas to address issues such as the uneven quality of AI micro-short dramas and the rebound of vulgar and inappropriate content fueled by AI technology. The governance period will last for two months, starting from November 1 to the end of December.

The new round of special governance focuses on two outstanding issues. In terms of content creation, it will deepen the governance of vulgar and harmful content such as children's pornography, soft pornography, extreme opposition, money worship, and serious violations of family ethics; governance of special-themed content that has not been filed for review as required; governance of "face-stealing" and "voice-stealing" issues, and standardization of the creation of AI micro-short dramas. In terms of communication and promotion, control vulgar content in film titles, promotion materials, barrage comments, and traffic-draining clips; control the same drama series by changing the title or the name of the protagonist, etc., and re-broadcast it repeatedly; control the homogeneity of first-screen recommendations and key list recommendations on the homepage, and improve the diversity of content recommended by the algorithm.

Relevant responsible comrades from the State Administration of Radio, Film and Television stated that the State Administration of Radio, Film and Television coordinates standardized management and prosperity. Since the beginning of this year, through the special management of vulgar and harmful content and infringement and piracy of micro-short dramas, a total of 75,000 illegal micro-short dramas have been removed from the shelves, and more than 1,500 illegal accounts have been dealt with. Positive changes have occurred in the industry ecology, and prominent issues that have been reported by a group of people have been effectively rectified, laying a good foundation for deepening governance. The new round of special governance focuses on the problem of vulgarity and homogeneity caused by AI technology, further consolidates the main responsibilities of platform institutions, standardizes platform and account operations, and promotes the continuous purification of the industry ecology. While strengthening standardized management, the State Administration of Press, Publication, Radio, Film and Television has implemented the "Excellent Micro-Short Drama Creation and Communication Plan" in depth. Through working mechanisms such as financial support, creative guidance, literary criticism, organizational communication, etc., it has continuously improved the cultural connotation, artistic quality and social value of micro-short dramas, and driven the continuous improvement of the industry ecology with the continuous emergence of excellent works.