Yibin: Take root downwards, gather centripetally, and let the United Front organizations "take root and blossom" at the grassroots level

In early November, in the e-commerce industrial park in Changning County, Yibin, the lights came on and a mobile phone holder was installed. An anchor neatly tore open a bag of bamboo fungus: "Family members, take a look, these are all picked from the bamboo sea. The stew is very delicious!" The barrage scrolled upwards, and the order prompts kept ringing. Across the screen, buyers from all over the world put the autumn flavor of Changning into their shopping carts.

Such scenes are nothing new in Yibin. With the rise of new business formats, groups represented by e-commerce anchors and self-media bloggers have continued to grow, becoming a new force in Yibin’s united front that cannot be ignored. Many of them used to work alone, but now they have gathered together under the guidance of the United Front Department and have an organization and a sense of belonging.

In recent years, the Yibin City United Front has regarded the construction of grass-roots united front organizations as a "first mover". It has achieved "from edge to end" through classified promotion, innovated models to achieve "tangible and tangible", and strengthened guidance to achieve "action and results", so that united front members have a position for activities, a stage for officers, and a sense of belonging.

As the organization sinks, leadership will have roots.

Not long ago, the No. 1 Experimental Primary School in Sanjiang New District, Yibin added a special classroom - the "Building a Strong Community Consciousness of the Chinese Nation" exhibition hall. Old photos, national costumes, and interactive experience rooms were lined up. In their spare time, the children gathered together to watch the exhibitions and answer questions, and the seeds of national unity were quietly planted in their hearts.

Building an ideological and political-led "classroom" around teachers and students is a "real move" in the construction of grassroots united front organizations in Yibin. Wherever the organization is built, the roots of leadership will be rooted. Yibin has a clear idea: consolidate and build in traditional fields, focus on building in emerging fields, and innovate and build in accordance with local conditions.

Looking at traditional fields, in campuses, state-owned enterprises, parks, and buildings where people from new social classes are concentrated, united front organizations should be established. The focus should be on municipal departments such as state-owned assets, health care, and culture and tourism, as well as Yibin University, the city's first-level state-owned enterprises, public hospitals above Class II, and well-known business districts in the city. The establishment of non-party intellectuals sorority branches and new social class sororities.

Looking at emerging fields, in response to the emerging Internet celebrities, self-media people, UP owners and other Internet representatives, Internet federations have been established at the city and county levels, and 10 "Tongxin e-Homes" have been built simultaneously. Cuiping District E-commerce Industrial Park, Xuzhou District New Media Industrial Park, and Changning County E-commerce Industrial Park were rated as the first batch of innovative pilot bases for online united front work in the province.

At Yibin College, the city's first educational practice base with the theme of building a strong sense of the Chinese nation's community was launched. "College + Base" connects a chain of theoretical propaganda, practical experience, and cultural infiltration to promote the "three friendships" of the nation and build ideological consensus.

Only when activities are sticky can an organization be popular

On October 28, Yibin Internet representatives participated in the theme event of "Talk in Qiuye·Network Gathering New Chapter". 28 Internet representatives from the city and county Internet federations went into the countryside to see the farming context and touch on scientific and technological agriculture. Some held up their mobile phones to take pictures, and some were thinking about the topic of the live broadcast to help farmers.

Establishing an organization is only the first step. How do you make members willing to come, stay, and gain something? Yibin has used its brains on its operating model:

National conditions inspections, forum salons, and special trainings took turns, and themed activities such as "Gathering New Power and Building Dreams for a New Era" and "Our Festival" were carried out one after another to integrate the study of political theory into daily life.

In response to the persistent problem of "no full-time staff, no fixed position, and no activity funds" for groups such as the New Federation, Yibin relies on the venue, manpower and professional advantages of the president's unit to let the administrative backbone of the president's unit work part-time to organize cultural meetings, event preparations and other tasks. The president unit took the lead, members actively participated, and the professional expertise of social organizations was also used. Brand activities such as "Legal Physical Examination" and "Legal Popularization" were held one after another. The organization changed from "pushing and walking" to "running on its own."

Funding guarantees are also available. Yibin has explored the formulation of the "Measures for the Management of Fund Subsidies for United Front Groups (Trial)", including the fund subsidies in the budget at the beginning of the year, and linking them to the quality and effectiveness of social services and the number of people covered, to encourage various groups to stimulate their vitality in performing their duties, standardize internal construction, and improve their ability to serve the overall situation.

Able to carry out and stand up to the challenge at critical moments

In times of emergency and danger, you can tell at a glance whether the organization has combat effectiveness. In order to fight against natural disasters, ensure safe production, and maintain social stability, the Yibin City and County Zhizhi Federation and the New Federation have donated a total of more than 4 million yuan in recent years; the city and county Internet Federation cooperated with the party committee and the government to release information on earthquake avoidance and infectious disease prevention and control to clarify rumors, and released more than 100 short videos, which were played more than 200,000 times.

In grassroots governance, the united front force is also absent. Based on the governance characteristics of ethnic minority areas, promote the "Yi Adjustment Committee" and "Degu Reasoning" studios and other models, carry out publicity and guidance on important contents such as building a strong sense of the Chinese nation's community, participate in the revision of village regulations and civil covenants, assist in mediation and resolve conflicts and disputes, and promote the deep integration of "autonomy, rule of virtue, and rule of law" in ethnic minority areas.

At the same time, the Association of Non-Party Intellectuals, the Association of New Social Classes, and the Association of Internet Representatives formed the "Tongxin Legal Service Group" and organized more than 300 job fairs and other activities, helping 1,200 people find jobs "at their doorstep."

The implementation of public welfare services has also promoted Yibin to transform united front activities to benefit the people from scattered activities into a long-term mechanism. Data shows that since 2025, Yibin has carried out a total of 14 united front group social service projects, held more than 60 public welfare activities, and covered more than 50,000 people. This year, 14 projects are planned to be implemented, and it is expected to carry out more than 80 public welfare activities and cover more than 60,000 people.

Behind the numbers is the transformation of united front resources into visible and tangible benefits for the masses. And this transformation is still going on.