2026 China Sports Culture Expo and China Sports Tourism Expo kick off in Suzhou

China News Service, Suzhou, November 13 (Reporter Chang Mucheng) The 2026 China Sports Culture Expo and China Sports Tourism Expo with the theme of "Walking with Sports, Gathering Together in the Times" opened in Suzhou on the afternoon of the 13th.

As the guest province of this expo, Jiangxi made a wonderful appearance with its characteristic red sports resources. Shi Ke, Vice Governor of Jiangxi Province, said that Jiangxi will conscientiously learn from the advanced development experience of various places, promote the in-depth integration of business, agriculture, culture, sports and tourism, and contribute Jiangxi's strength to the construction of a sports power.

Qi Zhuquan, deputy director of the China Central Radio and Television Station, said in his speech that the China Central Radio and Television Station will work with all parties to tell the story of Chinese sports in the new era, promote the integration of rich cultural, sports and tourism scenes into people's daily lives, continue to empower the sports industry to improve and upgrade, and help build city brands with high quality.

In his speech, Ge Lei, secretary-general of the China Tourism Association, focused on cultivating the triple value of sports and tourism integration: making sports and tourism integration an important carrier of ecological value transformation, an important carrier of people's livelihood value creation, and an important carrier of life value improvement, and continuously releasing new vitality for the integrated development of sports tourism.

Cui Jian, deputy director of the State Sports General Administration, said that the theme of this expo is profound. "Walking with sports" means comprehensively displaying the fruitful achievements of sports culture construction in the new era, making sports culture palpable and deeply rooted in the hearts of the people; "gathering together with the times" means always standing firmly on the people's stand, bringing together the diverse forces of all parties, and condensing the majestic power of building a strong country and rejuvenating the nation. In the future, we will persist in using culture to build souls, use culture to gather strength, and use culture to educate people, so as to provide rich cultural nourishment and strong spiritual support for the construction of a sports power.

At the meeting, promotion activities for 2026 China’s outstanding sports culture projects and China’s top sports tourism projects were carried out, and a donation ceremony of “Gold Medals Dedicated to the Motherland” was held.

This expo lasts for three days and has a main sports, culture and sports tourism exhibition area, local sports culture and sports tourism exhibition areas, specialized sports exhibition areas, sports technology and service exhibition areas, and national and international group exhibition areas. The total exhibition scale reaches 50,000 square meters, attracting about 600 units to participate in the exhibition.