China News Service, Changsha, October 1 (Tan Lin) On October 1, the 2026 Changsha Mango International Automobile Expo and Smart Travel Exhibition (hereinafter referred to as the Changsha Mango Auto Show) opened at the Hunan International Convention and Exhibition Center. The exhibition area of this auto show is nearly 30,000 square meters, bringing together luxury, joint venture, independent and all-category new energy mainstream models. It is expected that the number of visitors will exceed 100,000, and the transaction volume is expected to exceed 1.5 billion yuan.
Automobile consumption is the "ballast stone" that drives consumption growth. Automobile consumption in Changsha accounts for nearly 30% of the total retail sales of consumer goods, which has a significant role in driving the consumer market. The auto show has become an important carrier to release the potential of automobile consumption.
This auto show has created a "super show" for new car launches, covering luxury, joint ventures, independent mainstream brands and all categories of new energy vehicles. Hot-selling models in major markets will be on display; motorcycle brands such as Zhang Xue Motorcycles and Great Wall Soul will also participate in the exhibition simultaneously.
In order to fully demonstrate the technical strength of China's independent brands, the exhibition has set up two special theme exhibition areas. A special area for "Flagship SUVs with Good Cars in China" has been created in the outer square, displaying flagship SUVs of major independent new energy brands; a special area for "Chinese Luxury Cars" has been set up at the main entrance of the exhibition hall, which brings together a variety of domestic million-level high-end cars, allowing citizens to experience the core strength of China's intelligent manufacturing at close range.
As an important platform for Changsha to promote automobile consumption in autumn for two consecutive years, this auto show combines policies and corporate profits to continue to activate the consumer market. Wu Zhaoshu, Secretary of the Party Leadership Group and Director of the Changsha Municipal Commerce Bureau, said that since the beginning of this year, Changsha has implemented the national deployment of expanding domestic demand and boosting consumption, making good use of the car trade-in policy, and the urban area has jointly launched a series of measures to promote consumption. In January-August, the city’s retail sales of new energy vehicles above designated size increased by 11.2% year-on-year, effectively promoting consumption expansion and quality improvement.
It is reported that the Changsha Municipal Finance Department has specially arranged a subsidy of 8 million yuan for new car purchases, and launched a tiered car purchase subsidy around the "National Day Price Release·Driving in Star City": for car purchase amounts of 50,000-100,000 yuan, a subsidy of 2,000 yuan per car; for car purchases of 100,000-200,000 yuan, a subsidy of 3,000 yuan per car; for 200,000-300,000 yuan, a subsidy of 4,000 yuan per car; and for cars above 300,000 yuan, a subsidy of 5,000 yuan per car. Local car purchase subsidies complement the national trade-in policy, building a complete chain of benefiting the people with "subsidies for scrapping, support for replacement, and benefits for new purchases", effectively reducing the cost of car purchase for the masses, and injecting strong vitality into the National Day consumer market and the "Golden Nine and Silver Ten" automobile industry.
Participating car companies have simultaneously increased their profit sharing efforts, and the overall profit sharing is expected to reach 200 million yuan. Benefits such as direct cash discounts, replacement subsidies, zero-interest financial plans, fixed-price vehicles, limited-time car purchase discounts, car purchase red envelopes and premium gift packages are intensively launched.
According to the organizer, this auto show breaks away from the traditional auto show model of simply selling cars and promotes the integration of automobile consumption with diverse life scenes. During the exhibition, special activities such as the mini four-wheel drive competition, the "China Youth Strong" children's model competition, and the Hanfu National Style Culture Festival will be held. The four-wheel-drive racing track evokes childhood memories, the children's catwalk shows the youthful style, and the national style performance is full of ancient charm, taking into account the needs of parent-child families and young groups, further enriching the cultural experience of the exhibition.
Founded in 2017, the Changsha Mango Auto Show is Hunan's local benchmark exhibition IP. The exhibition's single-session turnover has continuously exceeded 1 billion yuan. It is a large-scale, complete format, and outstanding auto consumption flagship exhibition in the central region during the National Day. It has established an important platform for Hunan to release the potential of auto consumption and promote the iterative upgrading of the industry.
The auto show will last until October 5th.
