2026 Hunan Liling International Ceramics Industry Expo opens with merchants from more than 20 countries looking for business opportunities

China News Service, Zhuzhou, Hunan, September 29 (Liu Man) The 2026 Hunan (Liling) International Ceramics Industry Expo (hereinafter referred to as the "Porcelain Expo") opened on the 29th in Liling, Zhuzhou, Hunan, the "Millennium Porcelain Capital". More than 300 ceramic companies and 47 international brands from more than 20 countries including China, the United States, Germany, the United Kingdom, South Korea, and Pakistan participated in the exhibition to look for business opportunities and cooperation.

Liling is one of the three ancient porcelain capitals in China. The original underglaze multicolored porcelain here is known as the "peak of Oriental ceramic art". Today, the local area has built a full-chain industrial cluster from R&D and design, production and sales to cultural creativity and cultural tourism integration, with a total output value exceeding 80 billion yuan (RMB, the same below). The products cover more than 4,000 varieties in three categories: industrial ceramics, daily ceramics, and artistic ceramics. Among them, daily-use porcelain is exported to more than 150 countries and regions, and electric porcelain has been exported to more than 40 countries and regions.

Guy Thompson, general manager of the UK's Oston Manor, has participated in the China Porcelain Expo for three consecutive years, and this year he brought new designs and products. "Every time I participate in a porcelain expo, it can actually be converted into sales." He said that he and his partners founded a studio in Jingdezhen, Jiangxi more than ten years ago, and they also have many customers and partners in Hunan. This time, they brought hundreds of pieces of porcelain of various sizes, hoping to win the favor of consumers.

Recommended by a British friend who had participated in the China Porcelain Expo, Latvian ceramic artist Dzintars brought his ceramic works to the exhibition and exchanged ideas with ceramic artists and entrepreneurs from various countries on the spot. "The atmosphere is warm and relaxed, and the exhibits are rich in categories. I look forward to drawing creative nutrients from it and creating new sparks."

Taorun Industrial Development Co., Ltd., a local ceramic company in Hunan, has never been absent from the China Porcelain Expo. Wen Li, chairman of Taorun Group, introduced that the company has been deeply involved in the international market in the past and used the platform of the China Ceramics Expo to see the domestic market opportunities behind the rise of the Liling ceramics brand. This led to the establishment of the "Taorun Club" for domestic young consumer groups. Products such as ceramic blind boxes created by integrating trendy toys, animation, and urban culture are deeply loved by young people. At this China Ceramics Expo, companies will also connect with overseas merchants and explore new ideas to leverage overseas consumer markets.