
农业农村部、市场监管总局、国家知识产权局联合印发《农业品牌保护专项行动实施方案(2026—2027年)》,聚焦强化品牌农产品质量安全监管、打击涉农商标专利侵权、严厉查处不正当竞争行为以及加强涉农知识产权行政保护四项重点任务,旨在维护公平市场秩序,保护农民利益和消费者权益。
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为深入贯彻落实党中央、国务院决策部署,强化农业品牌保护,严厉打击侵权违法行为,营造公平有序的市场环境,提振消费信心,保护农民利益。
为深入贯彻落实党中央、国务院决策部署,强化农业品牌保护,严厉打击侵权违法行为,营造公平有序的市场环境,提振消费信心,保护农民利益,日前农业农村部、市场监管总局、国家知识产权局联合印发了《农业品牌保护专项行动实施方案(2026—2027年)》。
本次专项行动共有四项重点任务:
一是强化品牌初级农产品质量安全监管执法。推动品牌授权管理,建立生产、加工、销售全过程的追溯体系,推动品牌农产品率先实现全程可追溯,做到来源可查、去向可追、责任可究。
二是严厉打击涉农商标、专利领域违法行为。严厉查处涉农商标侵权、地理标志侵权、假冒专利等违法行为,严格规制农业领域使用带有欺骗性的商标等误导公众的行为,依法查处违反集体商标、证明商标使用管理规则的行为。
三是严厉打击不正当竞争行为。严厉打击“搭便车”“傍名牌”等不正当竞争行为,重点查处擅自使用知名区域公用品牌、地理标志品牌等特有的和近似的名称、包装、装潢等混淆行为,重点查处经营者对其商品性能、功能、质量、销售状况、用户评价、曾获荣誉等作虚假或者引人误解的商业宣传,以及通过商业诋毁等方式损害竞争对手的行为。
四是强化涉农知识产权行政保护。支持农业品牌主体通过商标、专利、地理标志、植物新品种等多维度知识产权布局,强化品牌权益保护。规范商标注册管理,防范和制止恶意抢注。
(总台央视记者 梁丽娟 陈博)

The Cai Qi Ya Painted Rice Field in Tainan's Houbi District opened today. More than 1.2 hectares of pastoral painting was officially unveiled, combining local agriculture and tourism. It attracted more than 6,000 parents and children to participate. The scene was crowded and the event will continue until the 25th of this month.

The price of Muscadine grapes in South Korea has experienced an avalanche, with prices shrinking by nearly 90% in three years. Fruit farmer Liu Changyu pointed out that the current selling price is lower than the production cost, resulting in the loss of one box sold. The main reason is that the planting area has increased by more than 23 times in seven years, the market is seriously oversupplied, and some farmers have harvested early, which affects the quality, further damaging market confidence.

The 2026 soybean autumn production observation event was held at the Acheng Base of Northeast Agricultural University. Scientific research experts have used AI breeding and integrated cultivation technology to explore high-yield models in black soil. The yield of multiple new strains has exceeded 350 kilograms per mu, helping to revitalize the national seed industry and ensure food security.
Data from the Ministry of Agriculture and Rural Affairs shows that the national autumn grain harvest has exceeded 40%. The Northeast region has entered the harvest peak, and operations in the Huang-Huai-Hai region have been stepped up. Various localities have adopted measures such as mechanized operations, order planting, and straw return to fields to ensure that grain particles are returned to warehouses and improve the effect of reducing losses and increasing income.
In the golden autumn, special crops in the Hetao area of Bayannur City, Inner Mongolia enter the harvest season. Through land transfer, contract farming and technological empowerment, specialty industries such as colored peppers, sea buckthorn and onions have not only increased the income of local farmers, but also promoted the ecological management and industrial development of the Ulan Buh Desert.

Since its trial operation in October 2025, Guangxi's "Didi Agricultural Machinery" platform has registered more than 9,000 users and has access to more than 17,500 Beidou agricultural machinery terminals, which has contributed to the agricultural machinery operating area of more than 620,000 acres. It has increased the utilization rate of agricultural machinery by more than 30% and reduced the average harvesting cost by about 40 yuan per mu. It also solves the problem of "difficulty finding machines and expensive machines" through intelligent dispatching. The service scope covers rice, sugarcane and other industries, and supports online applications for subsidies.