Apple’s new generation iPhone 18 Pro series and other new models will be unveiled soon. (Photo/Reuters)
Apple will hold its autumn conference in the early morning of September 10th, Taiwan time, and is expected to bring a new generation of iPhone. However, it is rumored that Apple is preparing to change its iPhone release strategy and split the new products into two waves, autumn and spring. Therefore, this time the protagonists will only be the iPhone 18 Pro series and the first folding iPhone. As for whether Apple fans should switch phones this year, they might as well grasp Apple’s rumored roadmap for iPhone products from 2026 to 2028 before making a decision.
Apple’s rumored iPhone roadmap from 2026 to 2028
Fall 2026
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● The first foldable iPhone: Apple’s first foldable iPhone is dedicated to eliminating creases.
● iPhone 18 Pro, iPhone 18 Pro Max: The main camera introduces variable aperture technology, but it may be unique to iPhone 18 Pro Max.
According to the rumored roadmap, Apple is full of confidence in the foldable iPhone. (Picture/This is only a picture circulated on the Internet)
Spring 2027
● iPhone 18: Apple has changed its release pace and delayed the launch of iPhone 18.
● iPhone Air 2: Apple’s second-generation ultra-thin mobile phone, the rear camera has an upgraded dual lens, an extra ultra-wide-angle lens, and enhanced battery life.
● iPhone 18e: Apple’s entry-level phone is updated again.
Fall 2027
● 20th anniversary iPhone: It is expected to use curved glass and narrower screen borders, which will be the biggest iPhone innovation since iPhone X.
● Second-generation foldable iPhone: The second-generation foldable iPhone equipped with a new chip has entered the testing stage, showing Apple’s confidence in the first-generation product.
One of the key projects in 2028
●A larger folding iPhone: Apple plans to launch a folding iPhone with a larger screen in 2028.
20th anniversary iPhone overhaul
Judging from this roadmap, although the iPhone 18 Pro series still has many upgrades this year, among which the variable aperture camera is the most eye-catching, another voice has appeared on the Internet that "it is better to wait another year." The reason is that 2027 coincides with the 20th anniversary of the launch of the iPhone. Apple is rumored to be preparing for a more exciting design overhaul. If the iPhone on hand can continue to hold up, next year's 20th anniversary iPhone may be the highlight worth waiting for.
It is rumored that the 20th anniversary iPhone is the real innovation. (Picture/This is only a picture circulated on the Internet)
On the other hand, Apple obviously has no intention of giving up on ultra-thin phones. Even if the market performance of the first-generation iPhone Air is not satisfactory, the second-generation product is still scheduled to be included in the spring 2027 product line, and it is expected to directly enhance the camera and battery life, including upgrading the rear dual lenses, adding an ultra-wide-angle camera, and improving battery life, so that the ultra-thin design no longer needs to sacrifice too much practicality.
As for the foldable iPhone, Apple seems to be full of confidence. The first-generation product has not yet been officially launched, and the second-generation model has entered the testing stage, and further plans to launch a larger version in 2028. In other words, it seems that Apple’s entry into the foldable mobile phone market is not just “testing the water temperature” first, but has already begun to lay out subsequent product lines.
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