China News Service, Tianjin, September 3 (Zhou Yaqiang, Sun Yifei) The 2026 China Cultural Tourism Industry Expo sponsored by the Ministry of Culture and Tourism opened on the 3rd at the Tianjin Meijiang Convention and Exhibition Center. This is the second time the expo has been held in Tianjin.
It is understood that this expo has the theme of "Deepening the Integration of Culture and Tourism to Create a Better Life through Intelligence" and focuses on the overall positioning of "industrial pilot demonstration, enterprise trading platform, urban traffic portal, and people's happy festival". It adheres to the market-oriented, intelligent, quality-oriented, international and differentiated exhibition concepts, and coordinates professional exchanges in the industry and public interactive experience.
On September 3, Tianjin, Sichuan Province’s booth “Easy Leave Office” attracted visitors. On the same day, the 2026 China Cultural Tourism Industry Expo hosted by the Ministry of Culture and Tourism opened in Tianjin. Photo by reporter Tong Yu
The exhibition lasts for four days, with a total exhibition area of 100,000 square meters. It has ten special exhibition areas including cultural and tourism integration, new digital business formats, cultural and tourism equipment, international cooperation, Tianjin characteristics, and mass consumption, focusing on displaying new achievements in the integrated development of culture, business, tourism, and sports. During the same period, 18 professional activities were held, covering areas such as regional collaboration, industrial innovation, technological empowerment, and cultural tourism consumption, building a national cultural tourism industry platform that integrates achievement display, industry exchanges, project docking, and consumer experience.
On September 3, in Tianjin, visitors purchased cultural and creative products at the Xinjiang booth. Photo by reporter Tong Yu
This expo attracted 2,540 cultural and tourism companies to participate in the exhibition, covering 20 countries and regions and 30 provinces (autonomous regions and municipalities) across the country. In addition, 10 international organizations and national-level industry associations actively participated.
On September 3, Tianjin, visitors visited the booth of Tianjin Lishunde Hotel. Photo by reporter Tong Yu
As the host of the expo, the Tianjin exhibition area uses "Hehai, Tianjin" as the background color, and cleverly intersperses interactive activities such as Allegro performances, Yangliuqing painting printing, and Tianjin delicacies tasting, allowing the audience to understand the fireworks and cultural soul of Tianjin at the tip of their tongues and fingertips. In the "Future Cultural Tourism Experience Hall" in Hall N1, the Tianjin Robot Industry Association presented cutting-edge achievements such as a humanoid robot band and a robotic horse. The audience can experience the infinite possibilities of technology empowering cultural tourism up close.
During the exhibition, Tianjin simultaneously launched more than 100 special autumn cultural and tourism activities, extended the opening of municipal cultural and museum venues, increased the frequency of subway trains passing through the exhibition hall, and issued tourist benefit cards to optimize the exhibition experience in an all-round way. (over)
