Cha Yoo City. (Provided by Fubon Warriors)
[Reporter Lu Yangxuan/New Taipei Report] PLG Taipei Fubon Warriors held a pre-season media day for the 2026-27 season today, and unveiled the new year's key visual and marketing plan for the first time. The entire team wore the new season's "Brilliant Indigo" and "Senjie White" jerseys, and the annual slogan "ALWAYS "BRAVES Blue Soul is Immortal" was also announced simultaneously, symbolizing the team's unchanging faith and spirit through generations and years. At today's media day, Cha Yoo-sung also put on the Warriors No. 77 jersey for the first time and became the focus of everyone's attention.
The Warriors stated that the main visual of the year uses American hero comics as the core language, turning each player into an urban hero. Some break through the siege, some guard the defense, some create opportunities, and some step forward at critical moments; everyone has their own role and power, and when different forces gather together, they form a truly complete BRAVES. The visual background is based on city street scenes and stadiums, adding historical elements that symbolize different generations of the Warriors, transforming P. LEAGUE+'s first-year playoff slogan "All For One" and last season's playoff slogan "Beast Mode" into visual symbols like comic chapters, vaguely integrated into the background, symbolizing the end and inheritance of each generation, and recording the Warriors who fought side by side and fought to the end in different periods. The picture integrates iron nets, urban buildings, comic-style speed lines and strong perspective compositions to create a dramatic tension like a gathering of heroes, symbolizing that the players are not just athletes standing on the court, but also a team of heroes who jointly protect the home court and defend the city. The blue that runs through the entire visual is not only the most representative color of the Warriors, but also symbolizes identity, belonging and the belief passed down from generation to generation. It carries the past, connects the present, and points to the future. The lineup will change, the times will move forward, and the slogan will become a memory, but the blue soul of the Warriors will never die.
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In addition, the Fubon Angels, who have won the PLG Cheerleader of the Year for four consecutive years, appeared in today's media day wearing new uniforms. This set of uniforms is designed with "the shining power of the warriors" as the main design axis, continuing the classic blue and white color scheme of the Taipei Fubon Warriors, and combining the youth, vitality and stage charm of the Fubon Angels. The fresh warrior blue of the new uniforms symbolizes speed, vitality and cohesion, and is paired with silver glossy details to echo the modern light and shadow of Taipei city, making the uniforms shine dazzlingly as they dance. The overall fusion of sportiness, sweetness and power symbolizes that Fubon Angels and Taipei Fubon Warriors work side by side to gather the energy of the home court and light up Taipei's basketball home court with the most shining attitude.
Continuing the enthusiastic home support atmosphere last season, the Warriors will continue to plan the midfield Fubon Angels performance this season to provide fans with a more exciting viewing experience through richer and more diverse support content. A total of 26 Fubon Angels have joined the home support lineup in the new season, including Korean cheerleaders Lee Ah-young, Nam Min-jung, and Lee Hao-jeong, as well as the "Venus Goddess" Park Sung-eun, who joins the Warriors support team for the first time this season. The four Korean members will join hands with local girls to inject full energy into the fans and players at home. Fubon Angels mini will also appear at the stadium from time to time to interact closely with fans and jointly create a hot Warriors home court.
The team has carefully planned a variety of season ticket plans for the new season, including "MVP Seats", "Annual Assistance King Seats", "Best Sixth Man Seats" and "FA Second Team Seats". Ticket prices range from NT$9,000 to NT$72,000 to meet the needs of different fans. Anyone who purchases season tickets this season will enjoy e-tickets for the Warriors' 15 regular season home games, tickets for three home Eastern Super League games and official merchandise discounts, allowing fans to collect a complete Warriors home game experience at once.
The Warriors' 2026-27 season PLG home opening week will be held grandly on November 14th and November 15th. On the first day, the legendary star Lin Zhijie's No. 12 jersey retirement ceremony will be held to pay the highest respect to the basketball legend; November 15th will usher in Cai Wencheng's retirement day event, and witness the glorious moment of the legend with fans. The two Eastern Super League home games will also take place on December 9th and 12th. The team will plan a series of Taiwan-themed activities to lead fans to experience a home experience different from the regular season; December 16th, 19th and 20th will usher in the Fubon Angels theme week "Angeland Dream Parade", with exciting support activities to spend a passionate home time with fans.
