As of October 11, the total box office of movies in 2026 (including pre-sales) exceeded 31 billion yuan.
Since the beginning of this year, the film market has continued to be hot. From the New Year's Day and Spring Festival films, to the May Day and summer films, and to the just-concluded Mid-Autumn Festival and National Day films, more than 400 films have been released covering comedy, action, science fiction, suspense, animation and other genres. The film market is growing steadily. According to estimates, the output value of the entire film industry chain has exceeded 480 billion yuan this year. The popularity on the screen is high, the off-screen industry chain is accelerating, and "Movie+" has taken on a new and diverse form.
Domestic films continue to shine, and films exported overseas have brought "Chinese style" to global screens. This year, domestic films continue to shine. As of now, among the top ten box office films in 2026, "Flying Life 3", "Welcome to the Dragon Restaurant", "Kung Fu Girls" and "Eight Immortals!" Domestic films such as "A Love Letter to Grandma", "Guardian: The Wind Rises in the Desert", "The Silence of the Insect", "Bears Every Year", etc. occupied eight seats.
At the same time, nine films have box office exceeding 1 billion yuan this year, including "Welcome to Dragon Restaurant" and "Eight Immortals!" Movies such as "A Love Letter to Grandma" have become rare domestic movies with high scores in recent years.
In addition, domestic films have begun to go overseas at an accelerated pace. "A Love Letter to Grandma" and "The Eight Immortals!" ” and “Welcome to the Dragon Restaurant” and many other movies have been released overseas, and Chinese stories are reaching global audiences. Recently, National Day films are also taking off overseas: "Trace of the Detective" has officially announced its global release plan: it will land in Hong Kong, Macau, Singapore, and Germany on October 15; it will land in Malaysia on October 22; it will enter theaters in the United Kingdom, Ireland, the United States, Canada, Australia, and New Zealand at the end of October; South Korea, Japan, Thailand, and Cambodia will also be released one after another. "Rebirth 2" has also launched overseas release: it will open in Australia, New Zealand, and Malaysia on October 15th, and will be screened in the United Kingdom in advance; it will officially land on the big screen in the United Kingdom and Ireland on October 16th; it will be released in the United States and Canada on October 23rd. The movie "What Do You Mean Couple" has also been announced to be released in North America, Australia and New Zealand markets. In addition, the producers of the movie "Welcome to the Dragon's Restaurant" announced that the movie will represent mainland China in the competition for Best International Film at the 99th Academy Awards.
Breaking the boundaries of the screen, "Movie+" releases great energy. On the screen, there are constant high-quality products, and masterpieces "grouped to go overseas" have attracted global fans; off the screen, "Movie+" continues to release great energy. Since this year, theaters across the country have been actively innovating and exploring the creation of new cultural spaces that integrate movie viewing, social networking, entertainment, and consumption.
"Come to a city for a screen", the big screen has become a new landmark of cultural tourism. Shenyang, Liaoning Province, has combined "a screen" and "venues" into a cultural and tourism check-in route. In the morning, we watched the national treasures of the Liaoning Provincial Museum, in the afternoon we visited the popular science exhibition of the Liaoning Provincial Science and Technology Museum, and in the evening we watched movies immersively in front of the IMAX GT giant screen. "Going to a city for a screen" is an epitome of how "Movie+" has injected new vitality into the integrated development of culture and tourism in recent years.
Film and television resources are introduced into the collection, creating a new immersive viewing experience. The Old Voices Sentiment Center in Qingdao, Shandong Province introduced film screening resources from China Film Group Corporation and screened films such as "A Love Letter to Grandma" and "De Leisure". The audience follows the plot of the film to look back at the changes of the times, and feel the feelings of their family and country in every frame. After watching the movie, the audience can also take a close look at old audio and video objects such as old radios and record players to feel the style of the years.
As movies return to the Long March, light and shadow consumption continues to expand. This year marks the 90th anniversary of the victory of the Chinese Workers’ and Peasants’ Red Army’s Long March. The theme event “Revisiting the Long March with Movies” held in Beijing broke the boundaries of the screen and attracted many audiences to participate. In the History Exhibition Hall of the Communist Party of China, after viewing the exhibition, the audience can go to the Tiantian Zhongyinghui nearby to watch the Long March-themed movie, forming an immersive red experience of "viewing the exhibition + watching the movie", reliving the glorious years in light and shadow, and commemorating the revolutionary martyrs.
The big screen function +1, you can also watch the game in the cinema. In addition to linking with various offline exhibitions, the big screen gameplay also continues to be updated. On the eve of National Day, "China Film Super Live" cooperated with more than 100 movie theaters to launch the 2026 China Tennis Open screen live broadcast event, which was officially launched, bringing the tennis event to the online screen for the first time. For fans, watching games in theaters is another highly immersive option.
