As of October 3
Total movie box office in 2026 (including pre-sales)
Breaking through 30 billion yuan
The total number of moviegoers reached 763 million
112 million screenings in total
Total box office for National Day in 2026 (including pre-sales)
Breaking through 400 million yuan
Behind the market enthusiasm
Movie-watching craze ignited by high-quality content
There are also movie theaters that are constantly being upgraded.
"Movie+" new gameplay and other assistance
Various types of films scheduled for Mid-Autumn Festival and National Day
Enriching holiday screens
During the Mid-Autumn Festival and National Day, more than 20 high-quality Chinese and foreign content will be released together, covering suspense, comedy, romance, animation and other genres, igniting a movie-watching craze. Among them, "Trace of the Detective", "What Do You Mean Couple" and "Welcome to Dragon Restaurant" are temporarily among the top three in the National Day box office list.
"Trace of the Detective" tells the story of Cui Xun, a trace inspection expert who grew from an underappreciated technician to a legendary figure who has repeatedly set precedents. He worked side by side with forensic doctor Huang Rende and criminal policeman Wang Weiguo, and worked together to solve many major cases. The film is based on real cases and integrates breakthroughs and developments in criminal investigation technology into the case investigation narrative.
"What Do You Mean Couple" stars Xiao Shenyang and Shen Chunyang. The film tells the funny story of a couple who have been married for many years and are forced to experience each other's lives after an unexpected "soul" exchange.
"Welcome to Dragon Restaurant" tells the story of the "universal world" that Chinese people long for from a delicate perspective. "There is only peace and delicious food in the Dragon Restaurant", a simple line connects the entire film.
In addition, the 2026 Mid-Autumn Festival movie schedule has come to an end, with the total box office exceeding 270 million yuan. The Mid-Autumn Festival has gathered more than ten films. The new films cover genres such as costume epics, realistic emotions, family animations, comedies, etc., providing audiences with diverse viewing options.
IMAX, CINITY special effects hall
Upgrade your movie viewing experience
Cinemas continue to upgrade their auditoriums and enrich the movie-watching experience, helping to increase the popularity of the movie market. Statistics from the National Film Administration show that as of the end of September, there were a net increase of 438 theaters and 2,632 screens throughout the year, bringing the total number of screens nationwide to 95,819.
In recent years, special effects rooms have increasingly become an important factor in stimulating audiences' enthusiasm for watching movies. This year’s Mid-Autumn Festival and National Day festivals are full of masterpieces, and many popular films have launched special effects hall versions. The classic re-release of the film "Avengers 4: Endgame" (Plus Premium Edition), released in the Mid-Autumn Festival, comes with an exclusive preview clip of "Avengers 5: Day of Destruction" at the end. The film supports a variety of high-standard projection formats such as IMAX and CINITY, and the audience can better experience the grand scenes in the film in the special effects hall.
"Heart of the Beast", which will be released on National Day on September 30, supports full special effects hall formats such as IMAX and CINITY. Big scenes such as snowstorms and wolf chases in the extreme cold wilderness of Alaska will greatly enhance the immersion when watching in the special effects hall. It is a priority choice for action movie lovers.
"Trace of the Detective", which was released on the National Day on October 1, has launched an IMAX version, which can better present the criminal investigation details and chronological texture that span decades in the film.
In addition, the audiovisual impact of the National Day film "Rebirth 2" and other action scenes on a rainy night street fight in special effects theaters such as IMAX will be far greater than that of ordinary theaters.
"Movie+" new gameplay is launched in many places
Help cultural consumption continue to heat up
As the movie market continues to heat up, new "movie+" methods continue to be introduced in various places to activate cultural consumption.
Enjoy discounts with ticket stubs
“Cinema +” model continues to upgrade
In a movie theater in Nanshan District, Shenzhen, reporters saw that in addition to the traditional movie screening hall, the theater is also equipped with special formats such as urban book bars, head therapy and wellness areas, and e-sports areas. Many consumers come here to experience reading, rest, wellness and other services before and after watching movies.
Another movie theater has linked up with the seven major bookstores in Shenzhen. Audiences can purchase books at the bookstore with movie ticket stubs and enjoy discounts on designated books.
Film and television resources are introduced into the collection library
A new immersive movie viewing experience
In Shandong, the Qingdao Old Voices Sentiment Center introduced film screening resources from China Film Group Corporation to screen films such as "A Love Letter to Grandma" and "De Leisure". The audience follows the plot of the film to look back at the changes of the times, and feel the feelings of their family and country in every frame. After watching the movie, the audience can also take a close look at old audio and video objects such as old radios, record players, tapes, and vinyl records, touch the marks of the times, and feel the style of the years.
Qingdao Old Voices Sentiment Museum has a large collection of audio-visual cultural relics since the 1950s. The venue replicates the scene of the home appliance shopping mall in the 1980s and 1990s. This time, film and television resources are introduced into the collection hall to explore new paths for the activation of folk culture and grassroots culture to benefit the people.
From movie viewing craze to consumption boom
Chinese film industry
We are continuing to write a wonderful long scroll towards a new and better future.
*The final release date of the film shall be determined by the film company
