The box office of National Day movies in 2026 exceeded 500 million yuan, and the annual box office exceeded 30 billion yuan

The box office of National Day movies in 2026 exceeded 500 million yuan today, and the annual box office exceeded 30 billion yuan. A variety of "Movie+" activities have been launched in various places, constantly stimulating new growth in consumer markets such as cultural tourism.

This year’s National Day movies have a wide range of themes, covering comedy, suspense, emotion, animation, etc. Among them, "Trace of the Detective" integrates breakthroughs in criminal investigation technology into the narrative process of the film, opening the door to the truth amid layers of fog. At present, the film ranks first at the box office with a score of over 200 million yuan.

This year, 9 films have box office exceeding 1 billion yuan, exceeding the 8 films in the whole of last year. From the beginning of the year to the National Day holiday, domestic films have always occupied the absolute majority of the market. Currently, the top five box office films in 2026 are all domestic films. At the same time, various localities have also launched various forms of movie-watching subsidy activities to benefit the people, which has continuously reduced the average movie ticket price and driven more people to enter the theater. The number of movie screenings and the number of moviegoers have both hit a record high for the same period in history. In addition, as of the end of September, the country had a net increase of 438 theaters and 2,632 screens, bringing the total number of screens to nearly 96,000, ranking first in the world. In the process of transforming into diversified public cultural venues, theaters in various places have further opened up new spaces for consumption.

Driven by the "Film Economic Promotion Year" launched by the National Film Administration, this year, there have been a variety of "Film+" activities such as traveling with movies, tasting delicious food, appreciating intangible cultural heritage, shopping in the market, and doing sports.

In Shanxi, the movie "Eight Immortals!" 》Driven Yongle Palace, Xuankong Temple, Jinci Museum and other scenic spots to become the fastest growing scenic spots during the National Day.

The Shitanjing Cultural Tourism Film and Television Town in Shizuishan City, Ningxia, where "Welcome to the Dragon Restaurant" was filmed, has received more than 10,000 tourists in a single day in the past few days.

Qingdao has launched a number of special tourism lines with the theme of "Follow the Movies to Qingdao", allowing tourists to visit movie shooting locations, taste delicious food and experience urban culture in one stop.

Various forms of "Movie+" activities are converting screen traffic into offline consumption increases and constantly expanding the boundaries of the film industry. According to estimates, the output value of the entire film industry chain has exceeded 470 billion yuan this year.

(CCTV reporters Hou Jun, Xu Panpan, Chai Danfeng, Bao Jie, Li Chengze)